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Google Adwords

  • Video Advertising Overview
  • Online Advertising Understanding
  • 1. Online Advertising & Adwords Benefits
  • Google Adwords Benefits
  • How to target your ads?
  • How to control costs?
  • How to measure your success?
  • How to manage your campaigns?
  • 2. Google Advertising Networks Fundamentals
  • Introduction to Google Advertising Networks
  • Search Network Fundamentals
  • Display Network Fundamentals
  • 3. Ads Placements
  • Search Ad Formats Fundamentals
  • Text Ads Fundamentals
  • Ads with Extensions Basics
  • Display Ad Formats Fundamentals
  • Display Text Ads Basics
  • Image Ads Fundamentals
  • Rich Media Ads Basics
  • Video Ads Fundamentals
  • How to show your ads on Mobile Phones?
  • How to show ads to specific audiences?
  • 4. How to prepare Quality Ads?
  • Quality Score Understanding
  • Ad Rank Fundamentals
  • 5. Bidding & Budget Strategy
  • Bidding Strategy
  • CPC Fundamentals
  • Introduction to CPM
  • CPA Fundamentals
  • How to set daily budget?
  • How to set up an Adwords Campaign?
  • 1. Campaign Type Fundamentals
  • Introduction to Campaigns Type
  • Types of Campaigns
  • How to Choose Campaign Type?
  • Introduction to Search Network Only Campaign
  • Introduction to Display Network Only Campaign
  • Search Network with Display Select
  • Introduction to Campaign Sub-types
  • Standard Sub-types Basics
  • All Features Sub-types Basics
  • Introduction to Remarketing
  • Ads in Mobile Apps
  • 2. Campaign Structure Fundamentals
  • Introduction to Account
  • Introduction to Campaigns
  • Ad Groups Fundamentals
  • How to Organize ad groups?
  • 3. Targeting Audience
  • Keywords Targeting
  • Introduction to Keywords Match Types
  • Broad Match Fundamentals
  • Broad Match Modifier Basics
  • Phrase Match Fundamentals
  • Exact Match Fundamentals
  • Negative Match Basics
  • Negative Keywords Fundamentals
  • Keywords Exclusions Basics
  • Display Network Targeting
  • Contextual Targeting Fundamentals
  • Keywords & Topics in Contextual Targeting
  • Target Audiences for Display Network
  • Affinity Audiences Fundamentals
  • Custom Affinity Audiences Fundamentals
  • In-market Audiences Fundamentals
  • Interest Categories Basics
  • Remarketing Fundamentals
  • Demographics Understanding
  • Location Targeting
  • Language Targeting
  • Device Targeting
  • 4. Bids & Budgets Setting
  • How to Set your Budget?
  • Bidding Strategy
  • CPC Bidding Fundamentals
  • Introduction to Manual Bidding
  • Introduction to Automatic Bidding
  • CPM Bidding Fundamentals
  • CPA Bidding Fundamentals
  • Bid Adjustments & Flexible Bid Stratgies
  • Maximize clicks Bidding Strategy
  • Maximize clicks Bidding Strategy
  • Target search page location Bidding Strategy
  • Target cost-per-acquisition (CPA) Bidding Strategy
  • Enhanced cost-per-click (ECPC) Bidding Strategy
  • Target return on ad spend (ROAS) Bidding Strategy
  • Target outranking share Bidding Strategy
  • 5. Ad Groups Creations
  • How to Choose & Organize your Keywords?
  • How to align keywords with your goals?
  • How to align keywords with Groups?
  • How to research for New Keywords?
  • How to use Keywords Planner?
  • How to use Display Planner?
  • How to review Search Terms Reports?
  • How to optimize keywords?
  • Where to use keywords match types?
  • Where to include negative keywords?
  • Ad formats types
  • Text Formats Basics
  • Ad Extensions Formats
  • Image Formats Fundamentals
  • WAP Mobile Formats Fundamentals
  • App Promotion Ads Fundamentals
  • Video Formats Understanding
  • Products Listing Ads Format Basics
  • Call-only Ads Formats Fundamentals
  • Ad Extensions Types
  • Manual Extensions Fundamentals
  • App Extensions Fundamentals
  • Call Extensions Basics
  • Location Extensions Fundamentals
  • Review Extensions Basics
  • Sitelink Extensions Fundamentals
  • Callout Extensions Fundamentals
  • Automated Extensions Basics
  • Consumer Rating Fundamentals
  • Previous Visits Basics
  • Social Extensions Fundamentals
  • Seller Rating Basics
  • How to create effective ads?
  • 6. Campaign Planning Tools
  • Introduction to Keywords Planner
  • How to Research Keywords?
  • How to get historical statistics?
  • How to get Traffic Estimates?
  • Introduction to Display Planner
  • Research Targeting Methods
  • How to get impression estimates?
  • How to get historical costs?
  • Performance Measurement & Optimization
  • 1. Results Measurement
  • How to customize your data for reporting?
  • How to use Dimensions Tab to Filter Data?
  • Search Terms Reports Fundamentals
  • Top Movers Report Fundamentals
  • Paid & Organic Report Fundamentals
  • Auction Insights Basics
  • 2. Performance Measurement Tools
  • Conversion Tracking Understanding
  • Google Analytics Understanding
  • Campaign Experiments Understanding
  • 3. Metrics Evaluation relevant to your Goals
  • Website Traffic Measurement
  • Conversions Measurement
  • Return on Investment Measurement
  • How to Measure Return on Ad Spend?
  • Brand Awareness Measurement
  • 4. Campaign Optimization
  • How to improve ROI?
  • Keywords Tips
  • Ad Text Strategy
  • Bid & Budget Strategy
  • How to increase Brand Awareness on Display Networks?

Search Advertising

  • Search Fundamentals Preview
  • Search Fundamentals
  • How to Organise Campaigns in your Account?
  • How to Organise Ads in your Account?
  • How to use Keywords Matching Options?
  • How to use Broad Match?
  • How to use Broad Match Modifier?
  • How to analyse Account Performance?
  • How to analyse Campaign Performance?
  • How to analyse Ad Group Perfromance?
  • Ad Position Fundamentals
  • Ad Rank Understanding
  • Actual cost-per-click Fundamentals
  • Ad Formats Fundamentals
  • Introduction to Text ad
  • Text Ad Headline
  • Text Ad Display URL
  • Text Ad Description
  • Text Ad Length limits
  • How to create effective Text Ads?
  • Products Promotion with Product Listing Ads
  • Dynamic Search Ads Fundamentals
  • How to Use Dynamic Search Ads?
  • Dynamic Search Ads target creations
  • Ad Extensions Fundamentals
  • What are location extensions?
  • How to enhance your ad with extensions?
  • What are social extensions?
  • How to use social extensions?
  • Introduction to Google Palces
  • Google Places Benefits
  • How to add phone numbers?
  • How to show seller ratings?
  • How to show additional sitelinks?
  • Introduction to ad & site quality
  • How to check Quality Score?
  • Importance of landing pages
  • Importance of Mobile Site
  • Introduction to Invalid Traffic
  • How to check Invalid Click Data?
  • How to monitor Invalid Clicks?
  • Invalid Clicks Reporting
  • Introduction to Adwords Tools
  • Adwords Tools Overview
  • Account history overview
  • Keyword Tools Fundamentals
  • How to add negative keywords?
  • Targeting Tools basics
  • How to target ads to geographic locations?
  • Ads matching to geographic locations
  • How to exclude IP addresses?
  • Introduction to Bidding and Budgets Tools
  • Enhanced cost-per-click (ECPC) Basics
  • Introduction to Conversion Optimizer
  • How to set up Conversion Optimizer?
  • Conversion Optimizer Troubleshooting
  • How to use automatic bidding?
  • Introduction to Cost-per-acquisition bidding
  • Introduction to Troubleshooting Tools
  • How to fix disapproved ads?
  • AdWords Editor Fundamentals
  • Performance Monitoring & Reporting Overview
  • 1. AdWords Reporting Fundamentals
  • AdWords Reporting Overview
  • How to explore data on Campaigns tab?
  • How to customize performance data?
  • How to use columns to find specific performance data?
  • How to create reports?
  • How to save reports?
  • How to schedule reports?
  • How to find reports?
  • How to edit reports?
  • How to remove reports?
  • 2. AdWords Reports Interpretation
  • Account Performance Fundamentals
  • Campaign Performance Fundamentals
  • Ad Group Performance Fundamentals
  • Ad Performance Evaluation on the Search Network
  • Ad Performance Evaluation on the Display Network
  • Conversion Data & Attribution Reports
  • Keyword Performance Measurement on the Search Network
  • Reach & Frequency Measurement
  • Geographic Performance Measurement
  • Comparing & Measuring Performance by Date Ranges
  • 3. Additional Performance Insights
  • Compare Performance by using Auction Insights
  • How to track performance on home tab?
  • How to use labels in AdWords?
  • How to use segments to view performance data?
  • Search terms report Understanding
  • Ad Extension performance Measurement
  • Performance Optimization
  • 1. Opportunities Tab Overview
  • Introduction to Opportunities tab
  • How the Opportunities tab works?
  • 2. Campaign Experiments
  • Introduction to Campaign Experiments
  • How to set up Experiments?
  • How to monitor Experiments?
  • 3. How to use custom ad scheduling?
  • How to create an ad schedule?
  • How to adjust time zone differences?
  • How to set an ad schedule bid adjustment?
  • 4. Keyword Insertion Fundamentals
  • How does keyword insertion work?
  • How to set up keyword insertion?
  • 5. Account improvement ideas
  • Keywords related Opportunities
  • Bids and Budgets related Opportunities
  • Ad Extensions related Opportunities
  • Account Structure related Opportunities
  • Settings related Opportunities
  • Profitability, Performance & Growth
  • 1. Budget Growth Understanding
  • Budget impact on profit Understanding
  • How to scale budget by performance?
  • How to grow a profitable campaign?
  • Growth in Practice
  • Performance improvement when daily budget is depleted?
  • Online Budget Strategy Basics
  • 2. Bidding for Performance
  • Performance-based bidding Fundamentals
  • How to select metrics to maximize profit?
  • 3. Profitability and Lifetime Value
  • Profitability Achievement
  • Conversion value estimation
  • AdWords API Fundamentals
  • Introduction to AdWords Application Programming Interface
  • Benefits & languages
  • AdWords API Versioning Introduction
  • How to use AdWords API?

Display Advertising

  • Display ads on Google Display Network
  • 1. Display & Google Display Network Understanding
  • Google Display Network Fundamentals
  • Google Display Network & YouTube on tablets, mobile devices & computers
  • Display advertising value on the Google Display Network
  • Brand & Direct Response Advertisers Benefits
  • Google Display Network Media purchase options
  • Ad Formats & Display inventory on the Google Display Network
  • 2. Google Display Network Campaign Planning
  • The value of planning ahead
  • Display Campaign Planning
  • Direct Response Campaigns Strategies
  • 3. How to create your ads?
  • Google Display Network Ad Formats
  • How to use AdWords Ad gallery?
  • Display Ads Strategies
  • Display Ads Policies
  • 4. How to implement a campaign?
  • How to create a new campaign?
  • How to target your campaign?
  • Display Network Bidding features
  • Bid adjustments Setting
  • 5. Performance Measurement
  • Campaign Performance Understanding
  • Running AdWords Reports
  • 6. Refine & Optimize
  • Refining & Optimizing Fundamentals
  • Advanced Features of Google Display Network Optimization
  • Google Display Network Additional Tools
  • YouTube Display ads
  • 1. YouTube Display Advertising Understanding
  • YouTube Ad Formats Fundamentals
  • YouTube Advertisement Understanding
  • 2. YouTube campaign Planning & Implementation
  • How to create video ads?
  • Fundamentals of Location Targeting
  • Basics of Language Targeting
  • Brand Channel Planning & Implementation
  • 3. YouTube Ads Creation
  • Basics of AdWords Ad gallery
  • Introduction to AdWords for Video
  • YouTube Reserved Media Placements Fundamentals
  • 4. Performance Measurement & Optimization
  • Optimization Strategies on YouTube
  • 5. Refine & Optimize
  • Optimizing video content on YouTube
  • Display ads on mobile devices
  • Ads Overview on mobile apps
  • Ads Placements Fundamentals
  • Mobile Inventory Overview
  • Ad formats Basics
  • Introduction to YouTube Mobile Ad Formats
  • Fundamentals of Video ad formats in AdWords

Video Advertising

  • Video Advertising Overview
  • Introduction to Video Advertising
  • YouTube Advertising Fundamentals
  • YouTube Advertising Benefits
  • Ad Placement Fundamentals
  • How to reach to targeted Audiences?
  • Channel Fundamentals
  • Basics of YouTube Video Editor
  • Language Targeting Basics
  • Introduction to Location Targeting
  • YouTube ad formats Fundamentals
  • Basics of Average view frequency
  • Campaign creation & management
  • How to use Adwords for creation of Video Ads?
  • Video Ads Creation with Adwords for Video
  • Video Ad Formats in Adwords for Video
  • How to target video ads in Adwords for Video?
  • YouTube Viewers Remarketing with Adwords
  • Ad Approval Process Fundamentals
  • Basics of YouTube Reserved Media Placements
  • Measurement & Optimization of Performance
  • How to optimize video campaign?
  • YouTube Video Content Optimization Strategies
  • Image Ad Performance Measurement
  • Video Ad Performance Measurement
  • Brand Awareness Measurement
  • How to create effective video ads?
  • Introduction to YouTube Analytics
  • Adwords for Video Ad Performance Measurement

Shopping Advertising

  • Products Listing Ads Fundamentals
  • Introduction to Merchant Center
  • Products Promotion with Product Listing Ads
  • Product Listing Ads Benefits
  • Product Listing Ads Functions
  • Product Listing Ads Placement
  • Product Listing Ads Advertisement Guidelines
  • Google Merchant Center Account
  • How to set up your account?
  • How to verify & claim website URL?
  • Multi-client Account Setup Fundamentals
  • Google Merchant Center Navigation
  • Product Data Feed Creation
  • Specification of Products Feed
  • Provide High Quality Data
  • How to register a data feed?
  • Supported File Formats
  • How to Upload a Data Feed?
  • Adwords Shopping Campaigns Creation
  • Product Listing Ads Shopping Campaigns Set Up
  • Shopping campaigns Monitoring & Optimization

Bing Ads

  • Getting Started
  • Introduction to Bing Ads?
  • Campaigns Fundamentals
  • Ad Groups Overview
  • How to import campaign?
  • How to import ad groups?
  • Importing Keywords
  • Basics of Bidding
  • Introduction to Traffic Estimation
  • Effective Ads Strategies
  • Keywords Selection
  • Bing Ads Policies
  • Features
  • Long Ad Titles Fundamentals
  • Smart Search Basics
  • Introduction to Ad Extensions
  • Dynamic Text Fundamentals
  • How to target Bing Ads?
  • Keywords Matching Basics
  • Campaign Exclusions Basics
  • Introduction to Content Ads
  • Ads Campaign Optimisation
  • Campaign Optimisation Fundamentals
  • How to Optimize Campaigns?
  • Introduction to Quality Advertising
  • Click Quality Basics
  • Basics of Bing Ads Reports
  • Ads Placements
  • Editorial Review Fundamentals
  • Basics of Campaign Analytics
  • Coversion Tracking Fundamentals
  • Intelligence Tool Basics
  • Bing Ads Editor Fundamentals
  • Introduction to Bing Ads
  • Account Basics
  • Account Management Tips
  • Exporting & Importing
  • Bing Ads Editor Customisation
  • Campaign Optimisation
  • Basics of Budgeting & Billing
  • Fundamentals of Budgeting
  • Billing Basics

Solutions for Bing Advertisers

  • How to Get More Phone Calls?
  • How to increase traffic on websites?
  • How to increase in-store traffic?
  • How to reach to mobile customers?
  • How to get more conversions?
  • Lower ad costs
  • Web traffic analysis
  • How to attract nearby customers?
  • How to make your ads work harder?

Bing Rich Media Advertising

  • Importance of Bing Rich Media Advertising
  • How to do Bing Rich Media Advertising
  • Bing Rich Media Advertising Basics
  • Bing Rich Media Advertising Tactics

Bing Multi-screen Advertising

  • Importance of Bing Multi-screen Advertising
  • How to do Bing Multi-screen Advertising
  • Bing Multi-screen Advertising Basics
  • Bing Multi-screen Advertising Tactics

Bing Display ad targeting

  • Profile Targeting
  • Remessaging
  • Category Targeting
  • Behavioral Targeting
  • Custom Targeting
  • Dynamic Creative Optimization

Bing Video Advertising

  • Importance of Bing Video Advertising
  • How to do Bing Video Advertising
  • Bing Video Advertising Basics
  • Bing Video Advertising Tactics

Bing Mobile Advertising

  • Importance of Bing Mobile Advertising
  • How to do Bing Mobile Advertising
  • Bing Mobile Advertising Basics
  • Bing Mobile Advertising Tactics

Bing Local Advertising

  • Importance of Bing Local Advertising
  • How to do Bing Local Advertising
  • Bing Local Advertising Basics
  • Bing Local Advertising Tactics

MSN Advertising

  • MSN properties
  • According to US Market
  • MSN Autos
  • MSN Entertainment
  • MSN Food & Drink
  • MSN Health & Fitness
  • MSN Homepage
  • MSN Latino
  • MSN Lifestyle
  • MSN Money
  • MSN News
  • MSN Sports
  • MSN Travel
  • MSN Video
  • MSN Weather
  • Banner
  • MSN Autos Shopping Tools
  • MSN Custom Header
  • MSN Expanding
  • MSN In-Banner
  • MSN Mobile Browse Banner
  • MSN Mobile Browse Rich Media
  • MSN Sponsored Search
  • MSN Standard
  • MSN US Homepage Custom Header
  • MSN US Homepage IAB Billboard and Billboard Expand
  • MSN US Homepage Standard
  • Button
  • MSN Money Quote Tiles and Broker Center
  • Mobile banner
  • MSN Mobile Browse Banner
  • MSN Mobile Browse Rich Media
  • Other
  • MSN Autos Ghost Compare
  • MSN Custom Header
  • MSN Floor
  • MSN IAB Billboard and Billboard Expand
  • MSN Mobile Browse Rich Media
  • MSN Skin
  • MSN Sponsored Infopane and Content Tile
  • MSN Sponsored Search
  • MSN US Homepage Custom Header
  • Rectangle
  • MSN Autos Spotlight
  • MSN Expanding
  • MSN Flip
  • MSN Float
  • MSN IAB Filmstrip
  • MSN In-Banner
  • MSN Mobile Browse Rich Media
  • MSN Premier Expanding
  • MSN Skin
  • MSN Standard
  • MSN US Homepage Flip
  • MSN US Homepage Float
  • MSN US Homepage IAB Filmstrip
  • MSN US Homepage In-Banner
  • MSN US Homepage Premier Expanding
  • MSN US Homepage Shopping Stripe
  • MSN US Homepage Standard
  • Skyscraper
  • MSN Expanding
  • MSN Float
  • MSN In-Banner
  • MSN Premier Expanding
  • MSN Standard
  • MSN US Homepage Float
  • MSN US Homepage In-Banner
  • MSN US Homepage Premier Expanding
  • MSN US Homepage Standard
  • Textlink
  • MSN Autos Ghost Compare
  • MSN Money Market Text Link

Outlook.com Advertising

  • Introduction to Outlook.com
  • Why Outlook.com?
  • Property
  • Outlook.com
  • Ad bar
  • Outlook 160x600 In-Banner
  • Outlook 160x600 Skyscraper
  • Outlook Expand to Video
  • Outlook Expanding Skyscraper
  • Skyscraper
  • Outlook 160x600 In-Banner
  • Outlook 160x600 Skyscraper
  • Outlook Expanding Skyscraper

Skype Advertising

  • Introduction to Skype Advertising
  • Why Skype Advertising?
  • Skype audience profile
  • Banner
  • Skype Expandable Connection Hub
  • Skype Masthead Expanding Ad
  • Skype Masthead Non-Expanding Ad
  • Skype Non-Expanding Connection Hub Ad
  • Rectangle
  • Skype - Click to Full Screen
  • Skype 300x250 24hr Takeover Non-Expanding
  • Skype 300x250 Conversation
  • Skype 300x250 Expanding
  • Skype IAB Filmstrip (300x250)
  • Skype Non-Expanding Connection Hub Ad
  • Skyscraper
  • Skype Non-Expanding Connection Hub Ad
  • Skype Premium Audio Conversation 300x600 Non-Expanding Ad

Windows 8 Advertising

  • Windows 8 Advertising Basics
  • Why Windows 8 Advertising?
  • Banner
  • Windows Animated Banner Anchor
  • Windows Basic Image
  • Windows Basic Image Ad for Skype
  • Windows Static Banner Anchor
  • Windows Trace Banner Anchor
  • Other
  • Windows Ad Control: Gallery
  • Windows Ad Control: Link
  • Windows Ad Control: Rotator
  • Windows Carousel Ad
  • Windows Gallery Ad
  • Windows Hot Spots Ad
  • Windows Pano Ad
  • Windows Sensory Rotator Ad
  • Rectangle
  • Windows Ad Control: Gallery
  • Windows Ad Control: Link
  • Windows Ad Control: Locator
  • Windows Ad Control: Poll
  • Windows Ad Control: Rotator
  • Windows Animated Banner Anchor
  • Windows Basic Image
  • Windows Basic Image Ad for Skype
  • Windows Carousel Ad
  • Windows Full Screen Image Ad
  • Windows Full Screen Image with Ad Controls
  • Windows Full Screen Video Ad
  • Windows Full Screen Video with Ad Controls
  • Windows Gallery Ad
  • Windows Hot Spots Ad
  • Windows In-Banner Video Ad
  • Windows Pano Ad
  • Windows Sensory Rotator Ad
  • Windows Static Banner Anchor
  • Windows Trace Banner Anchor
  • Windows Video in Full Screen Image Ad
  • Skyscraper
  • Windows Animated Banner Anchor
  • Windows Basic Image
  • Windows Basic Image Ad for Skype
  • Windows Full Screen Image with Ad Controls
  • Windows In-Banner Video Ad
  • Windows Static Banner Anchor
  • Windows Trace Banner Anchor

Xbox Advertising

  • Xbox Advertising Basics
  • Property
  • Xbox 360

Bing Audiences Research

  • Pre-Family Man and Young Dads Research
  • Boomers Audience Research
  • Latinos Audience Research
  • Affluent Consumers
  • Women and Moms Audience Research
  • Young Adults Audience Research

Bing Social Advertising

  • Importance of Bing Social Advertising
  • How to do Bing Social Advertising
  • Bing Social Advertising Basics
  • Bing Social Advertising Tactics

Bing Ads in Apps SDK

  • Get the Ad SDKs
  • Embed ads in your apps
  • Introduction to pubCenter
  • How to use pubCenter?
  • How to build audience?
  • How to promote apps?

Yahoo PPC Advertising

App Marketing via Yahoo

  • Flurry App Analytics
  • Yahoo App Publishing
  • Yahoo Gemini API
  • Yahoo App Marketing

Yahoo Search Advertisement

  • Introduction to Search Results Page
  • Introduction to Advertising
  • Yahoo Ad Solutions
  • Yahoo Native Ads
  • Yahoo Gemini
  • Yahoo Audience Ads
  • Yahoo Video Advertising
  • Yahoo Premium Ads
  • Yahoo Search Ads
  • Smart TV Ads
  • Yahoo Industries
  • Autos
  • Consumer Goods
  • Education
  • Entertainment
  • Finance
  • Health
  • Retail
  • Technology
  • Travel
  • Introduction to Yahoo Sites
  • Yahoo Autos
  • Yahoo Entertainment Sites
  • Yahoo Finance
  • Yahoo Homepage
  • Yahoo Lifestyle Sites
  • Yahoo News
  • Yahoo Sports
  • Yahoo Ad Specifications
  • Desktop Ad Specs
  • Standard Ads on the Yahoo Network
  • Rich Media on the Yahoo Network
  • Video on the Yahoo Network
  • Tablet Ad Specs
  • Mobile Ad Specs
  • Mobile on the Yahoo Network
  • Yahoo's Advertising Policies

Yahoo Gemini Advertiser

  • Introduction to Yahoo Gemini?
  • Account Navigation
  • New Ad Distribution Channel Fundamentals
  • How to increase Clicks?
  • How to add a User?
  • Use of online sign up
  • System Requirements
  • Campaign monitoring
  • How to send Feedback?
  • Gemini Advertiser Glossary
  • Account
  • Account ID
  • Account Status
  • Ad
  • Ad Group
  • Ad Group Status
  • Ad Name
  • Ad Preview
  • Ad Schedule
  • Ad Status
  • Alert
  • Avg. CPC
  • Bid
  • Bid Adjustments
  • Bid Limit
  • Browser
  • Campaign
  • Campaign Status
  • Channel
  • City and Surrounding Area
  • Clicks
  • Click-Through Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Impressions (CPM)
  • Editorial Guidelines
  • Editorial Status
  • End Date
  • First Conversions
  • Geographic area
  • Geographic targeting
  • Import
  • Impression
  • Keyword
  • Keyword Bid
  • Keyword Status
  • Payment Method
  • Payment Type
  • PayPal
  • Pricing type
  • Revenue Per Browser
  • Revenue Per Conversion
  • Revenue Per Lead
  • Revenue Per Prospect
  • ROAS
  • Roles
  • Revenue model
  • Revenue share
  • Search Query
  • Search Term
  • Text ad
  • URL
  • Web services

Yahoo Ad Manager Plus

  • Yahoo Ad Manager Plus Overview
  • How to view Campaign Details?
  • Dashboard Fundamentals
  • How to set Time Zone & Other Preferences?
  • How to set Access Controls?

Market Research & Analysis

  • Web Analysis
  • Products Analysis
  • Services Analysis
  • Category Analysis
  • Industry Analysis
  • Competitors Analysis
  • Case Studies
  • Market Research Project Reporting
  • Importance of Market Research & Analysis in Digital Marketing

How to Target Audience

  • How to reach to targeted Audience
  • What are the Search Engines?
  • Introduction to Website Traffic
  • Different types of Website Traffic
  • Introduction to Keywords
  • Introduction to SERP
  • Type of Keywords
  • Type of Searching
  • Introduction to Paid Search
  • Introduction to Organic Search
  • Keywords Research
  • Google Adword Keywords Planner Tool
  • Keywords Analysis
  • Introduction to Root or Primary Keywords
  • Introduction to Pharases Keywords
  • Introduction to Secondry Keywords
  • Introduction to Tertiary Keywords
  • Long Tail Keywords
  • Short Tail Keywords
  • Keywords v/s Services
  • Keywords v/s Products
  • How to prepare Services List
  • How to prepare Products List
  • Case Studies
  • Target Audience Project Reporting

Google Analytics

  • Google Platfrom Fundamentals
  • Platform Components Fundamentals
  • What are Data Models?
  • Introduction to Collection
  • Data Collection Fundamentals
  • Introduction to Website Data Collection
  • Basics of Mobile App Data Collection
  • Protocol Data Collection Measurement
  • Processing & Configuration Overview
  • Processing Hits into Sessions
  • Processing Hits into Users
  • How to Import Data into Google Analytics?
  • Transforming Data Fundamentals
  • Aggregating Data Fundamentals
  • Reporting
  • Reporting Overview
  • How to Build Reports with Dimensions
  • How to Build Reports with Metrics
  • Introduction to Reporting APIs
  • Report Sampling
  • Introduction to Advanced Digital Analytics
  • How to work with Digital Analytics
  • 1. Digital Analytics Importance
  • 2. Core Analysis Techniques
  • Introduction to Segments
  • Types of Segments
  • How to Use Segments
  • Segment Definition & Scope
  • Segments Limits
  • Single v/s Multiple Segment Application
  • How to Apply Segments
  • How to Remove Segments
  • Remarket with Segments
  • How to Create Remarketing Audiences from Segments
  • How to Apply & Create Segments for Analysis & Remarketing
  • How to Compare Converters & Non-Converters
  • How to Analyze Sessions with Conversions by Defined Geographic Area
  • How to make high value user segment
  • How to prepare a Cohort Segment
  • How to prepare potential purchaser Segment
  • Introduction to Segment builder user interface
  • Introduction to Data Scope
  • How to evaluate Filters
  • How to work with Sequences & Conditions
  • Count of Sessions vs. Sessions
  • How to create new Segments
  • How to copy existing Segments
  • How to modify existing Segments
  • How to manage Segments
  • How to import Segments
  • How to edit Segments
  • How to copy Segments
  • How to share Segments
  • How to set availability of Segment
  • How to delete Segments
  • 3. Introduction to Conversion Attribution & Conversions
  • How to Collect Data
  • Advertising Campaigns Outcomes Measurement
  • Marketing Campaigns Outcomes Measurement
  • How to track Micro Conversions
  • How to track Macro Conversions
  • Introduction to Attribution Models
  • Default Attribution Models Basics
  • Introduction to Model Comparison Tool
  • 4. How to create Measurement Plan
  • Google Analytics Data Basics
  • 1. Google Analytics working
  • Introduction to Google Analytics Overview
  • Platform Components Basics
  • Introduction to Collection
  • Introduction to Configuration
  • Reporting Basics
  • 2. How to Defined Key Metrics
  • How to Defined Dimensions
  • Introduction to Events
  • How to see Event Data
  • Events Anatomy Basics
  • How to set up Event Tracking
  • Introduction to Google Tag Manager
  • How to set up tracking with Google Tag Manager
  • Session Timeout Handling
  • Campaign Timeout Handling
  • Introduction to Organic Search Sources
  • How to Customize Organic Search Sources
  • How to add Referral Traffic Sources
  • How to Remove Referral Traffic Sources
  • Referral Exclusions
  • Search Term Exclusions
  • How to Collect Actionable Data
  • 1. How to create an Account
  • Accounts Basics
  • Introduction to Properties
  • Introduction to Views
  • Users Basics
  • Permissions Fundamentals
  • Real Time Data Fundamentals
  • How to Use Real-Time Data
  • Real Time Reports Fundamentals
  • Data Displayed Basics
  • Real-Time Location Basics
  • Real-Time Traffic Basics
  • Real-Time Content Basics
  • Real-Time Events Fundamentals
  • Real-Time Conversions Fundamentals
  • Introduction to Google Tag Manager
  • What is Google Tag?
  • How Google Tag Manager Works
  • How to set up Google Tag Manager for Web
  • Google Tag Manager Terminology
  • Introduction to Triggers
  • Introduction to Variables
  • Introduction to Data Layer
  • 2. Account Structure Understaning
  • 3. How to set up basic Filters
  • Introduction to View Filters
  • Predefined Filters Basics
  • Custom Filters Basics
  • Filters Common Uses
  • Limitations for Filters
  • How to create Filters at Account Level?
  • How to create Filters at View Level?
  • How to manage Filters at View Level?
  • How to verify a Filter?
  • Filter verification working fundamentals
  • Filter Verification Limitations
  • Filter Types
  • Uses of Filters
  • Fundamentals of Include & Exclude Filters
  • Basics of Search-and-replace Filters
  • Introduction to Advanced Filters
  • Introduction Exclude Internal Traffic
  • Basics of Exclude Referrers
  • Introduction to Filter on Geography
  • Fundamentals of Custom Filter Fields
  • Introduction to Social Network Filters
  • How to Exclude Internal Traffic?
  • 4. Introduction to Goals
  • How Goal Works?
  • Type of Goals
  • How to use Funnels for Destination Goals?
  • Introduction to Goal Values
  • Goal ID Basics
  • How to check Reporting on Goals?
  • Limits of Goals
  • How to set up Goals?
  • How to Create New Goals?
  • Goal Configuration Basics
  • How to Revise a Goal?
  • How to Edit a Goal?
  • How to Share Goals?
  • How to Import Goals?
  • How to set up Funnel?
  • How to set up Ecommerce Tracking?
  • How to enable Ecommerce in Report?
  • Google Tag Manager Tracking Setup
  • 5. How to collect campaign data
  • How to set up Custom Campaign?
  • How Custom Campaign Works?
  • Custom Campaign Parameter Basics
  • Introduction to URL Builder
  • How to use URL Builder?
  • How to Link Analytics to Adwords?
  • How to Unlink Analytics to Adwords?
  • Traffic Source Dimensions Basics
  • How to Navigate Google Analytics Reports
  • 1. Reporting Overview
  • How to Select & Compare Date Ranges?
  • How to Adjust Sampling Rate?
  • How to Change Time Graph?
  • Introduction to Plot Rows
  • How to Compare Metrics?
  • How to change Primary Dimension in Report?
  • How to Add Secondry Dimension to Report?
  • How to Use Pivot Tables?
  • Introduction to Weighted Sort
  • How to Add Reports to Dashboard?
  • How to Export & Email Reports?
  • How to Customize Standard Reports?
  • Report Shortcuts Understanding
  • 2. Audience Reports Overview
  • Introduction to Active Users
  • Lifetime Value Basics
  • Introduction to Cohort Analysis
  • Demographics Fundamentals
  • Interests Tab Analysis
  • Geo Tab Analysis
  • Behavior Tab Analysis
  • Technology Tab Analysis
  • Mobile Tab Analysis
  • Custom Tab Understanding
  • Introduction to Benchmarking
  • Users Flow Understanding
  • 3. Aquisition Reports Overview
  • Channels
  • Channel Groupings Basics
  • Brand & Generic Channels Basics
  • Default Channel Understanding
  • Traffic Source Dimensions Basics
  • Treemaps Report Understanding
  • Campaigns
  • Introduction to Campaigns
  • Custom Campaigns Basics
  • URL builder Basics
  • Custom Campaigns Creation Best Practices
  • Campaigns & Traffic Sources Understanding
  • Cost Analysis
  • Cost Analysis Report Overview
  • How to Import Cost Data?
  • How to Upload Data Use Policy?
  • Social
  • Social Analytics Understanding
  • Social Interactions & Plugins
  • How to setup Social Plugins?
  • Social Conversions Differ Between Reports
  • Social Activity References
  • Search Engine Optimization
  • Search Engine Optimization Basics
  • How to Configure SEO data in Analytics?
  • How to Use the SEO Reports?
  • Google Organic Search Analysis Techniques
  • 4. Advertising Reports Overview
  • AdWords
  • How to Configure AdWords for Analytics
  • AdWords Reports Overview
  • AdWords Reporting Common Issues
  • Google Analytics Dynamic Remarketing
  • Dynamic Remarketing Understanding
  • How to Create Custom Dimensions?
  • How to Update Your Tags?
  • How to Create Audiences for Dynamic Remarketing?
  • How to Create Attributes for Dynamic Remarketing?
  • How to Create Dynamic Remarketing Campaign in AdWords?
  • Google Analytics Remarketing Basics
  • Google Analytics Remarketing Audiences Basics
  • Google Analytics Remarketing Lists for Search Ads
  • Google Analytics Remarketing & Advertising Reporting Features
  • How to Create Remarketing Audiences?
  • How to Manage Remarketing Audiences?
  • AdWords Remarketing Audiences Uses
  • Examples of Remarketing Audience
  • How to Test Remarketing Campaigns?
  • Smart Lists Understanding
  • Marketing Optimization Basics
  • Introduction to Display Marketing Optimization
  • Introduction to Mobile Marketing Optimization
  • Introduction to Search Marketing Optimization
  • AdWords vs. Analytics data
  • AdWords Clicks vs. Analytics Sessions
  • Data Discrepancies in AdWords & Analytics
  • Analytics vs. AdWords Conversion Metrics
  • Value (not set) Means
  • Basics of Missing data in AdWords Reports
  • Incorrect Data Basics
  • Referrals from googleads.g.doubleclick.net
  • Referrals from tpc.googlesyndication.com
  • CPC Data not Collected
  • 5. Behavior Reports Overview
  • Site Speed Report Overview
  • Site Speed Tab Analysis
  • How to Interpret Site Speed?
  • Speed Suggestions
  • Site Search Report Overview
  • How to Set up Site Search?
  • Site Search Metrics Calculation
  • Site Search and Visitor Intent Basics
  • Event Tracking Report Overview
  • Introduction to Events
  • How to Set up Event Tracking?
  • AdSense Report Overview
  • Introduction to AdSense in Analytics
  • Behavior Flow Report Overview
  • Introduction to Behavior Flow report
  • Content Grouping Report Overview
  • Introduction to Content Grouping
  • How to Create Content Groups?
  • How to Edit Content Groups?
  • Content-Group data in your reports
  • Best practices for Content Groups
  • Experiments
  • Content Experiments Overview
  • How to Run an Experiment?
  • Notifications
  • Errors
  • How to Move from Website Optimizer to Content Experiments?
  • In-Page Analytics
  • Introduction to In-Page Analytics
  • How to Use In-Page Analytics
  • Enhanced Link Attribution Basics
  • Troubleshooting Understanding
  • Introduction to Page-Analytics Chrome extension
  • Page Value Calculation
  • Bounce Rate vs. Exit Rate
  • Bounce Rate Fundamentals
  • How to View Full Page URL In Reports?
  • Count of Sessions Calculation
  • How to track '/' and '/index.html' Separately?
  • In-page Analytics with non-standard characters
  • 6. Understanding of Custom Reports and Dashboards
  • Custom Report Creation
  • Custom Dashboards Creation
  • Google Analytics Solutions Gallery
  • Intelligence Fundamentals
  • Site Speed Fundamentals
  • Custom Funnels Basics
  • Custom Report on Users than Sessions
  • How a session is calculate in Analytics?
  • Entrances vs. Sessions
  • Users Metric Calculation
  • Conversions Report Navigation
  • 1. Goal Flow Reports Overview
  • How to Create Goals?
  • How to Manage Goals?
  • Goal Flow Fundamentals
  • Introduction to Troubleshooting Goals
  • 2. Ecommerce Reports Overview
  • Introduction to Ecommerce Reports
  • How to Set up Ecommerce Tracking?
  • 3. Enhanced Ecommerce Reports Overview
  • Enhanced Ecommerce Fundamentals
  • How to Tag your property with the ec.js plugin?
  • How to Turn on Enhanced Ecommerce for a view?
  • Example of Product Data Import
  • Example Refund Data Import
  • Enhanced Ecommerce Reports Overview
  • How to Create Ecommerce Segments?
  • How to Analyze Ecommerce Data?
  • Appendix: Fields, Methods & Report Data
  • AdWords Shopping Campaigns Fundamentals
  • 4. Multi-Channel Funnels Reports Overview
  • Introduction to Multi-Channel Funnels
  • How to Set up Multi-Channel Funnels?
  • Introduction to MCF Channels
  • Introduction to MCF Channel Grouping
  • How to Create MCF Channel Groupings?
  • How to Use MCF Channel Groupings?
  • How to Analyze Channel Cntribution?
  • How to Analyze Conversion Paths?
  • Channel Strategies
  • Introduction to Filters & Multi-Channel Funnels
  • Introduction to Multi-Channel Funnels data
  • Segment Conversion Path Data
  • 5. Attribution Reports Overview
  • Overview of Attribution Modeling
  • Introduction to Default Attribution Models
  • Introduction to Model Comparison Tool
  • Cost Data & the Model Comparison Tool
  • Google Analytics Glossary
  • Channel Grouping
  • Collection
  • Configuration
  • Content Grouping
  • Data model
  • Dimension
  • Dimension Widening
  • Filter
  • First-party cookie
  • Goal
  • Hit
  • Interaction
  • Measurement Protocol
  • Metric
  • Pageview
  • Processing
  • Property
  • Reporting
  • Reporting API
  • Sampling
  • SDK
  • Segment
  • Sessions / Visits
  • Tracking code
  • Universal Analytics
  • Users / Visitors
  • View

Ecommerce Analytics

  • Ecommerce Analysis Fundamentals
  • Measurement Plan Fundamentals
  • How to use Measurement Plan?
  • Analysis vs. Reporting
  • Analysis Preparation
  • Segmentation Fundamentals
  • Sessions vs. Segmenting Users
  • How to use Segments?
  • How to customize Segments?
  • Sequence Segments Understanding
  • Understanding Customers
  • How to analyse Traffic Source?
  • How to analyse Multi-channels?
  • How to analyse Customer Profiles?
  • Summary & Takeaways
  • Shopping Behavior Understanding
  • Introduction to Enhanced Ecommerce
  • How to analyse On-site Merchandising?
  • How to analyse Shopping Behavior?
  • How to analyse Checkout?
  • Ecommerce Analytics Project Reporting

Other Modules

  • How to use Freelance Website to pick the projects
  • How to use Elance Website to pick the projects
  • How to use Odesk Website to pick the projects
  • SEM Case Studies
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