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Google Analytics

  • YouTube Video Content Optimization Strategies
  • Google Platfrom Fundamentals
  • Platform Components Fundamentals
  • What are Data Models?
  • Introduction to Collection
  • Data Collection Fundamentals
  • Introduction to Website Data Collection
  • Basics of Mobile App Data Collection
  • Protocol Data Collection Measurement
  • Processing & Configuration Overview
  • Processing Hits into Sessions
  • Processing Hits into Users
  • How to Import Data into Google Analytics?
  • Transforming Data Fundamentals
  • Aggregating Data Fundamentals
  • Reporting
  • Reporting Overview
  • How to Build Reports with Dimensions
  • How to Build Reports with Metrics
  • Introduction to Reporting APIs
  • Report Sampling
  • Introduction to Advanced Digital Analytics
  • How to work with Digital Analytics
  • 1. Digital Analytics Importance
  • 2. Core Analysis Techniques
  • Introduction to Segments
  • Types of Segments
  • How to Use Segments
  • Segment Definition & Scope
  • Segments Limits
  • Single v/s Multiple Segment Application
  • How to Apply Segments
  • How to Remove Segments
  • Remarket with Segments
  • How to Create Remarketing Audiences from Segments
  • How to Apply & Create Segments for Analysis & Remarketing
  • How to Compare Converters & Non-Converters
  • How to Analyze Sessions with Conversions by Defined Geographic Area
  • How to make high value user segment
  • How to prepare a Cohort Segment
  • How to prepare potential purchaser Segment
  • Introduction to Segment builder user interface
  • Introduction to Data Scope
  • How to evaluate Filters
  • How to work with Sequences & Conditions
  • Count of Sessions vs. Sessions
  • How to create new Segments
  • How to copy existing Segments
  • How to modify existing Segments
  • How to manage Segments
  • How to import Segments
  • How to edit Segments
  • How to copy Segments
  • How to share Segments
  • How to set availability of Segment
  • How to delete Segments
  • 3. Introduction to Conversion Attribution & Conversions
  • How to Collect Data
  • Advertising Campaigns Outcomes Measurement
  • Marketing Campaigns Outcomes Measurement
  • How to track Micro Conversions
  • How to track Macro Conversions
  • Introduction to Attribution Models
  • Default Attribution Models Basics
  • Introduction to Model Comparison Tool
  • 4. How to create Measurement Plan
  • Google Analytics Data Basics
  • 1. Google Analytics working
  • Introduction to Google Analytics Overview
  • Platform Components Basics
  • Introduction to Collection
  • Introduction to Configuration
  • Reporting Basics
  • 2. How to Defined Key Metrics
  • How to Defined Dimensions
  • Introduction to Events
  • How to see Event Data
  • Events Anatomy Basics
  • How to set up Event Tracking
  • Introduction to Google Tag Manager
  • How to set up tracking with Google Tag Manager
  • Session Timeout Handling
  • Campaign Timeout Handling
  • Introduction to Organic Search Sources
  • How to Customize Organic Search Sources
  • How to add Referral Traffic Sources
  • How to Remove Referral Traffic Sources
  • Referral Exclusions
  • Search Term Exclusions
  • How to Collect Actionable Data
  • 1. How to create an Account
  • Accounts Basics
  • Introduction to Properties
  • Introduction to Views
  • Users Basics
  • Permissions Fundamentals
  • Real Time Data Fundamentals
  • How to Use Real-Time Data
  • Real Time Reports Fundamentals
  • Data Displayed Basics
  • Real-Time Location Basics
  • Real-Time Traffic Basics
  • Real-Time Content Basics
  • Real-Time Events Fundamentals
  • Real-Time Conversions Fundamentals
  • Introduction to Google Tag Manager
  • What is Google Tag?
  • How Google Tag Manager Works
  • How to set up Google Tag Manager for Web
  • Google Tag Manager Terminology
  • Introduction to Triggers
  • Introduction to Variables
  • Introduction to Data Layer
  • 2. Account Structure Understaning
  • 3. How to set up basic Filters
  • Introduction to View Filters
  • Predefined Filters Basics
  • Custom Filters Basics
  • Filters Common Uses
  • Limitations for Filters
  • How to create Filters at Account Level?
  • How to create Filters at View Level?
  • How to manage Filters at View Level?
  • How to verify a Filter?
  • Filter verification working fundamentals
  • Filter Verification Limitations
  • Filter Types
  • Uses of Filters
  • Fundamentals of Include & Exclude Filters
  • Basics of Search-and-replace Filters
  • Introduction to Advanced Filters
  • Introduction Exclude Internal Traffic
  • Basics of Exclude Referrers
  • Introduction to Filter on Geography
  • Fundamentals of Custom Filter Fields
  • Introduction to Social Network Filters
  • How to Exclude Internal Traffic?
  • 4. Introduction to Goals
  • How Goal Works?
  • Type of Goals
  • How to use Funnels for Destination Goals?
  • Introduction to Goal Values
  • Goal ID Basics
  • How to check Reporting on Goals?
  • Limits of Goals
  • How to set up Goals?
  • How to Create New Goals?
  • Goal Configuration Basics
  • How to Revise a Goal?
  • How to Edit a Goal?
  • How to Share Goals?
  • How to Import Goals?
  • How to set up Funnel?
  • How to set up Ecommerce Tracking?
  • How to enable Ecommerce in Report?
  • Google Tag Manager Tracking Setup
  • 5. How to collect campaign data
  • How to set up Custom Campaign?
  • How Custom Campaign Works?
  • Custom Campaign Parameter Basics
  • Introduction to URL Builder
  • How to use URL Builder?
  • How to Link Analytics to Adwords?
  • How to Unlink Analytics to Adwords?
  • Traffic Source Dimensions Basics
  • How to Navigate Google Analytics Reports
  • 1. Reporting Overview
  • How to Select & Compare Date Ranges?
  • How to Adjust Sampling Rate?
  • How to Change Time Graph?
  • Introduction to Plot Rows
  • How to Compare Metrics?
  • How to change Primary Dimension in Report?
  • How to Add Secondry Dimension to Report?
  • How to Use Pivot Tables?
  • Introduction to Weighted Sort
  • How to Add Reports to Dashboard?
  • How to Export & Email Reports?
  • How to Customize Standard Reports?
  • Report Shortcuts Understanding
  • 2. Audience Reports Overview
  • Introduction to Active Users
  • Lifetime Value Basics
  • Introduction to Cohort Analysis
  • Demographics Fundamentals
  • Interests Tab Analysis
  • Geo Tab Analysis
  • Behavior Tab Analysis
  • Technology Tab Analysis
  • Mobile Tab Analysis
  • Custom Tab Understanding
  • Introduction to Benchmarking
  • Users Flow Understanding
  • 3. Aquisition Reports Overview
  • Channels
  • Channel Groupings Basics
  • Brand & Generic Channels Basics
  • Default Channel Understanding
  • Traffic Source Dimensions Basics
  • Treemaps Report Understanding
  • Campaigns
  • Introduction to Campaigns
  • Custom Campaigns Basics
  • URL builder Basics
  • Custom Campaigns Creation Best Practices
  • Campaigns & Traffic Sources Understanding
  • Cost Analysis
  • Cost Analysis Report Overview
  • How to Import Cost Data?
  • How to Upload Data Use Policy?
  • Social
  • Social Analytics Understanding
  • Social Interactions & Plugins
  • How to setup Social Plugins?
  • Social Conversions Differ Between Reports
  • Social Activity References
  • Search Engine Optimization
  • Search Engine Optimization Basics
  • How to Configure SEO data in Analytics?
  • How to Use the SEO Reports?
  • Google Organic Search Analysis Techniques
  • 4. Advertising Reports Overview
  • AdWords
  • How to Configure AdWords for Analytics
  • AdWords Reports Overview
  • AdWords Reporting Common Issues
  • Google Analytics Dynamic Remarketing
  • Dynamic Remarketing Understanding
  • How to Create Custom Dimensions?
  • How to Update Your Tags?
  • How to Create Audiences for Dynamic Remarketing?
  • How to Create Attributes for Dynamic Remarketing?
  • How to Create Dynamic Remarketing Campaign in AdWords?
  • Google Analytics Remarketing Basics
  • Google Analytics Remarketing Audiences Basics
  • Google Analytics Remarketing Lists for Search Ads
  • Google Analytics Remarketing & Advertising Reporting Features
  • How to Create Remarketing Audiences?
  • How to Manage Remarketing Audiences?
  • AdWords Remarketing Audiences Uses
  • Examples of Remarketing Audience
  • How to Test Remarketing Campaigns?
  • Smart Lists Understanding
  • Marketing Optimization Basics
  • Introduction to Display Marketing Optimization
  • Introduction to Mobile Marketing Optimization
  • Introduction to Search Marketing Optimization
  • AdWords vs. Analytics data
  • AdWords Clicks vs. Analytics Sessions
  • Data Discrepancies in AdWords & Analytics
  • Analytics vs. AdWords Conversion Metrics
  • Value (not set) Means
  • Basics of Missing data in AdWords Reports
  • Incorrect Data Basics
  • Referrals from googleads.g.doubleclick.net
  • Referrals from tpc.googlesyndication.com
  • CPC Data not Collected
  • 5. Behavior Reports Overview
  • Site Speed Report Overview
  • Site Speed Tab Analysis
  • How to Interpret Site Speed?
  • Speed Suggestions
  • Site Search Report Overview
  • How to Set up Site Search?
  • Site Search Metrics Calculation
  • Site Search and Visitor Intent Basics
  • Event Tracking Report Overview
  • Introduction to Events
  • How to Set up Event Tracking?
  • AdSense Report Overview
  • Introduction to AdSense in Analytics
  • Behavior Flow Report Overview
  • Introduction to Behavior Flow report
  • Content Grouping Report Overview
  • Introduction to Content Grouping
  • How to Create Content Groups?
  • How to Edit Content Groups?
  • Content-Group data in your reports
  • Best practices for Content Groups
  • Experiments
  • Content Experiments Overview
  • How to Run an Experiment?
  • Notifications
  • Errors
  • How to Move from Website Optimizer to Content Experiments?
  • In-Page Analytics
  • Introduction to In-Page Analytics
  • How to Use In-Page Analytics
  • Enhanced Link Attribution Basics
  • Troubleshooting Understanding
  • Introduction to Page-Analytics Chrome extension
  • Page Value Calculation
  • Bounce Rate vs. Exit Rate
  • Bounce Rate Fundamentals
  • How to View Full Page URL In Reports?
  • Count of Sessions Calculation
  • How to track '/' and '/index.html' Separately?
  • In-page Analytics with non-standard characters
  • 6. Understanding of Custom Reports and Dashboards
  • Custom Report Creation
  • Custom Dashboards Creation
  • Google Analytics Solutions Gallery
  • Intelligence Fundamentals
  • Site Speed Fundamentals
  • Custom Funnels Basics
  • Custom Report on Users than Sessions
  • How a session is calculate in Analytics?
  • Entrances vs. Sessions
  • Users Metric Calculation
  • Conversions Report Navigation
  • 1. Goal Flow Reports Overview
  • How to Create Goals?
  • How to Manage Goals?
  • Goal Flow Fundamentals
  • Introduction to Troubleshooting Goals
  • 2. Ecommerce Reports Overview
  • Introduction to Ecommerce Reports
  • How to Set up Ecommerce Tracking?
  • 3. Enhanced Ecommerce Reports Overview
  • Enhanced Ecommerce Fundamentals
  • How to Tag your property with the ec.js plugin?
  • How to Turn on Enhanced Ecommerce for a view?
  • Example of Product Data Import
  • Example Refund Data Import
  • Enhanced Ecommerce Reports Overview
  • How to Create Ecommerce Segments?
  • How to Analyze Ecommerce Data?
  • Appendix: Fields, Methods & Report Data
  • AdWords Shopping Campaigns Fundamentals
  • 4. Multi-Channel Funnels Reports Overview
  • Introduction to Multi-Channel Funnels
  • How to Set up Multi-Channel Funnels?
  • Introduction to MCF Channels
  • Introduction to MCF Channel Grouping
  • How to Create MCF Channel Groupings?
  • How to Use MCF Channel Groupings?
  • How to Analyze Channel Cntribution?
  • How to Analyze Conversion Paths?
  • Channel Strategies
  • Introduction to Filters & Multi-Channel Funnels
  • Introduction to Multi-Channel Funnels data
  • Segment Conversion Path Data
  • 5. Attribution Reports Overview
  • Overview of Attribution Modeling
  • Introduction to Default Attribution Models
  • Introduction to Model Comparison Tool
  • Cost Data & the Model Comparison Tool
  • Google Analytics Glossary
  • Channel Grouping
  • Collection
  • Configuration
  • Content Grouping
  • Data model
  • Dimension
  • Dimension Widening
  • Filter
  • First-party cookie
  • Goal
  • Hit
  • Interaction
  • Measurement Protocol
  • Metric
  • Pageview
  • Processing
  • Property
  • Reporting
  • Reporting API
  • Sampling
  • SDK
  • Segment
  • Sessions / Visits
  • Tracking code
  • Universal Analytics
  • Users / Visitors
  • View

Ecommerce Analytics

  • Ecommerce Analysis Fundamentals
  • Measurement Plan Fundamentals
  • How to use Measurement Plan?
  • Analysis vs. Reporting
  • Analysis Preparation
  • Segmentation Fundamentals
  • Sessions vs. Segmenting Users
  • How to use Segments?
  • How to customize Segments?
  • Sequence Segments Understanding
  • Understanding Customers
  • How to analyse Traffic Source?
  • How to analyse Multi-channels?
  • How to analyse Customer Profiles?
  • Summary & Takeaways
  • Shopping Behavior Understanding
  • Introduction to Enhanced Ecommerce
  • How to analyse On-site Merchandising?
  • How to analyse Shopping Behavior?
  • How to analyse Checkout?
  • Ecommerce Analytics Project Reporting
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