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Best Google Adwords Course

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Google Adwords

  • Video Advertising Overview
  • Online Advertising Understanding
  • 1. Online Advertising & Adwords Benefits
  • Google Adwords Benefits
  • How to target your ads?
  • How to control costs?
  • How to measure your success?
  • How to manage your campaigns?
  • 2. Google Advertising Networks Fundamentals
  • Introduction to Google Advertising Networks
  • Search Network Fundamentals
  • Display Network Fundamentals
  • 3. Ads Placements
  • Search Ad Formats Fundamentals
  • Text Ads Fundamentals
  • Ads with Extensions Basics
  • Display Ad Formats Fundamentals
  • Display Text Ads Basics
  • Image Ads Fundamentals
  • Rich Media Ads Basics
  • Video Ads Fundamentals
  • How to show your ads on Mobile Phones?
  • How to show ads to specific audiences?
  • 4. How to prepare Quality Ads?
  • Quality Score Understanding
  • Ad Rank Fundamentals
  • 5. Bidding & Budget Strategy
  • Bidding Strategy
  • CPC Fundamentals
  • Introduction to CPM
  • CPA Fundamentals
  • How to set daily budget?
  • How to set up an Adwords Campaign?
  • 1. Campaign Type Fundamentals
  • Introduction to Campaigns Type
  • Types of Campaigns
  • How to Choose Campaign Type?
  • Introduction to Search Network Only Campaign
  • Introduction to Display Network Only Campaign
  • Search Network with Display Select
  • Introduction to Campaign Sub-types
  • Standard Sub-types Basics
  • All Features Sub-types Basics
  • Introduction to Remarketing
  • Ads in Mobile Apps
  • 2. Campaign Structure Fundamentals
  • Introduction to Account
  • Introduction to Campaigns
  • Ad Groups Fundamentals
  • How to Organize ad groups?
  • 3. Targeting Audience
  • Keywords Targeting
  • Introduction to Keywords Match Types
  • Broad Match Fundamentals
  • Broad Match Modifier Basics
  • Phrase Match Fundamentals
  • Exact Match Fundamentals
  • Negative Match Basics
  • Negative Keywords Fundamentals
  • Keywords Exclusions Basics
  • Display Network Targeting
  • Contextual Targeting Fundamentals
  • Keywords & Topics in Contextual Targeting
  • Target Audiences for Display Network
  • Affinity Audiences Fundamentals
  • Custom Affinity Audiences Fundamentals
  • In-market Audiences Fundamentals
  • Interest Categories Basics
  • Remarketing Fundamentals
  • Demographics Understanding
  • Location Targeting
  • Language Targeting
  • Device Targeting
  • 4. Bids & Budgets Setting
  • How to Set your Budget?
  • Bidding Strategy
  • CPC Bidding Fundamentals
  • Introduction to Manual Bidding
  • Introduction to Automatic Bidding
  • CPM Bidding Fundamentals
  • CPA Bidding Fundamentals
  • Bid Adjustments & Flexible Bid Stratgies
  • Maximize clicks Bidding Strategy
  • Maximize clicks Bidding Strategy
  • Target search page location Bidding Strategy
  • Target cost-per-acquisition (CPA) Bidding Strategy
  • Enhanced cost-per-click (ECPC) Bidding Strategy
  • Target return on ad spend (ROAS) Bidding Strategy
  • Target outranking share Bidding Strategy
  • 5. Ad Groups Creations
  • How to Choose & Organize your Keywords?
  • How to align keywords with your goals?
  • How to align keywords with Groups?
  • How to research for New Keywords?
  • How to use Keywords Planner?
  • How to use Display Planner?
  • How to review Search Terms Reports?
  • How to optimize keywords?
  • Where to use keywords match types?
  • Where to include negative keywords?
  • Ad formats types
  • Text Formats Basics
  • Ad Extensions Formats
  • Image Formats Fundamentals
  • WAP Mobile Formats Fundamentals
  • App Promotion Ads Fundamentals
  • Video Formats Understanding
  • Products Listing Ads Format Basics
  • Call-only Ads Formats Fundamentals
  • Ad Extensions Types
  • Manual Extensions Fundamentals
  • App Extensions Fundamentals
  • Call Extensions Basics
  • Location Extensions Fundamentals
  • Review Extensions Basics
  • Sitelink Extensions Fundamentals
  • Callout Extensions Fundamentals
  • Automated Extensions Basics
  • Consumer Rating Fundamentals
  • Previous Visits Basics
  • Social Extensions Fundamentals
  • Seller Rating Basics
  • How to create effective ads?
  • 6. Campaign Planning Tools
  • Introduction to Keywords Planner
  • How to Research Keywords?
  • How to get historical statistics?
  • How to get Traffic Estimates?
  • Introduction to Display Planner
  • Research Targeting Methods
  • How to get impression estimates?
  • How to get historical costs?
  • Performance Measurement & Optimization
  • 1. Results Measurement
  • How to customize your data for reporting?
  • How to use Dimensions Tab to Filter Data?
  • Search Terms Reports Fundamentals
  • Top Movers Report Fundamentals
  • Paid & Organic Report Fundamentals
  • Auction Insights Basics
  • 2. Performance Measurement Tools
  • Conversion Tracking Understanding
  • Google Analytics Understanding
  • Campaign Experiments Understanding
  • 3. Metrics Evaluation relevant to your Goals
  • Website Traffic Measurement
  • Conversions Measurement
  • Return on Investment Measurement
  • How to Measure Return on Ad Spend?
  • Brand Awareness Measurement
  • 4. Campaign Optimization
  • How to improve ROI?
  • Keywords Tips
  • Ad Text Strategy
  • Bid & Budget Strategy
  • How to increase Brand Awareness on Display Networks?

Search Advertising

  • Search Fundamentals Preview
  • Search Fundamentals
  • How to Organise Campaigns in your Account?
  • How to Organise Ads in your Account?
  • How to use Keywords Matching Options?
  • How to use Broad Match?
  • How to use Broad Match Modifier?
  • How to analyse Account Performance?
  • How to analyse Campaign Performance?
  • How to analyse Ad Group Perfromance?
  • Ad Position Fundamentals
  • Ad Rank Understanding
  • Actual cost-per-click Fundamentals
  • Ad Formats Fundamentals
  • Introduction to Text ad
  • Text Ad Headline
  • Text Ad Display URL
  • Text Ad Description
  • Text Ad Length limits
  • How to create effective Text Ads?
  • Products Promotion with Product Listing Ads
  • Dynamic Search Ads Fundamentals
  • How to Use Dynamic Search Ads?
  • Dynamic Search Ads target creations
  • Ad Extensions Fundamentals
  • What are location extensions?
  • How to enhance your ad with extensions?
  • What are social extensions?
  • How to use social extensions?
  • Introduction to Google Palces
  • Google Places Benefits
  • How to add phone numbers?
  • How to show seller ratings?
  • How to show additional sitelinks?
  • Introduction to ad & site quality
  • How to check Quality Score?
  • Importance of landing pages
  • Importance of Mobile Site
  • Introduction to Invalid Traffic
  • How to check Invalid Click Data?
  • How to monitor Invalid Clicks?
  • Invalid Clicks Reporting
  • Introduction to Adwords Tools
  • Adwords Tools Overview
  • Account history overview
  • Keyword Tools Fundamentals
  • How to add negative keywords?
  • Targeting Tools basics
  • How to target ads to geographic locations?
  • Ads matching to geographic locations
  • How to exclude IP addresses?
  • Introduction to Bidding and Budgets Tools
  • Enhanced cost-per-click (ECPC) Basics
  • Introduction to Conversion Optimizer
  • How to set up Conversion Optimizer?
  • Conversion Optimizer Troubleshooting
  • How to use automatic bidding?
  • Introduction to Cost-per-acquisition bidding
  • Introduction to Troubleshooting Tools
  • How to fix disapproved ads?
  • AdWords Editor Fundamentals
  • Performance Monitoring & Reporting Overview
  • 1. AdWords Reporting Fundamentals
  • AdWords Reporting Overview
  • How to explore data on Campaigns tab?
  • How to customize performance data?
  • How to use columns to find specific performance data?
  • How to create reports?
  • How to save reports?
  • How to schedule reports?
  • How to find reports?
  • How to edit reports?
  • How to remove reports?
  • 2. AdWords Reports Interpretation
  • Account Performance Fundamentals
  • Campaign Performance Fundamentals
  • Ad Group Performance Fundamentals
  • Ad Performance Evaluation on the Search Network
  • Ad Performance Evaluation on the Display Network
  • Conversion Data & Attribution Reports
  • Keyword Performance Measurement on the Search Network
  • Reach & Frequency Measurement
  • Geographic Performance Measurement
  • Comparing & Measuring Performance by Date Ranges
  • 3. Additional Performance Insights
  • Compare Performance by using Auction Insights
  • How to track performance on home tab?
  • How to use labels in AdWords?
  • How to use segments to view performance data?
  • Search terms report Understanding
  • Ad Extension performance Measurement
  • Performance Optimization
  • 1. Opportunities Tab Overview
  • Introduction to Opportunities tab
  • How the Opportunities tab works?
  • 2. Campaign Experiments
  • Introduction to Campaign Experiments
  • How to set up Experiments?
  • How to monitor Experiments?
  • 3. How to use custom ad scheduling?
  • How to create an ad schedule?
  • How to adjust time zone differences?
  • How to set an ad schedule bid adjustment?
  • 4. Keyword Insertion Fundamentals
  • How does keyword insertion work?
  • How to set up keyword insertion?
  • 5. Account improvement ideas
  • Keywords related Opportunities
  • Bids and Budgets related Opportunities
  • Ad Extensions related Opportunities
  • Account Structure related Opportunities
  • Settings related Opportunities
  • Profitability, Performance & Growth
  • 1. Budget Growth Understanding
  • Budget impact on profit Understanding
  • How to scale budget by performance?
  • How to grow a profitable campaign?
  • Growth in Practice
  • Performance improvement when daily budget is depleted?
  • Online Budget Strategy Basics
  • 2. Bidding for Performance
  • Performance-based bidding Fundamentals
  • How to select metrics to maximize profit?
  • 3. Profitability and Lifetime Value
  • Profitability Achievement
  • Conversion value estimation
  • AdWords API Fundamentals
  • Introduction to AdWords Application Programming Interface
  • Benefits & languages
  • AdWords API Versioning Introduction
  • How to use AdWords API?

Display Advertising

  • Display ads on Google Display Network
  • 1. Display & Google Display Network Understanding
  • Google Display Network Fundamentals
  • Google Display Network & YouTube on tablets, mobile devices & computers
  • Display advertising value on the Google Display Network
  • Brand & Direct Response Advertisers Benefits
  • Google Display Network Media purchase options
  • Ad Formats & Display inventory on the Google Display Network
  • 2. Google Display Network Campaign Planning
  • The value of planning ahead
  • Display Campaign Planning
  • Direct Response Campaigns Strategies
  • 3. How to create your ads?
  • Google Display Network Ad Formats
  • How to use AdWords Ad gallery?
  • Display Ads Strategies
  • Display Ads Policies
  • 4. How to implement a campaign?
  • How to create a new campaign?
  • How to target your campaign?
  • Display Network Bidding features
  • Bid adjustments Setting
  • 5. Performance Measurement
  • Campaign Performance Understanding
  • Running AdWords Reports
  • 6. Refine & Optimize
  • Refining & Optimizing Fundamentals
  • Advanced Features of Google Display Network Optimization
  • Google Display Network Additional Tools
  • YouTube Display ads
  • 1. YouTube Display Advertising Understanding
  • YouTube Ad Formats Fundamentals
  • YouTube Advertisement Understanding
  • 2. YouTube campaign Planning & Implementation
  • How to create video ads?
  • Fundamentals of Location Targeting
  • Basics of Language Targeting
  • Brand Channel Planning & Implementation
  • 3. YouTube Ads Creation
  • Basics of AdWords Ad gallery
  • Introduction to AdWords for Video
  • YouTube Reserved Media Placements Fundamentals
  • 4. Performance Measurement & Optimization
  • Optimization Strategies on YouTube
  • 5. Refine & Optimize
  • Optimizing video content on YouTube
  • Display ads on mobile devices
  • Ads Overview on mobile apps
  • Ads Placements Fundamentals
  • Mobile Inventory Overview
  • Ad formats Basics
  • Introduction to YouTube Mobile Ad Formats
  • Fundamentals of Video ad formats in AdWords

Video Advertising

  • Video Advertising Overview
  • Introduction to Video Advertising
  • YouTube Advertising Fundamentals
  • YouTube Advertising Benefits
  • Ad Placement Fundamentals
  • How to reach to targeted Audiences?
  • Channel Fundamentals
  • Basics of YouTube Video Editor
  • Language Targeting Basics
  • Introduction to Location Targeting
  • YouTube ad formats Fundamentals
  • Basics of Average view frequency
  • Campaign creation & management
  • How to use Adwords for creation of Video Ads?
  • Video Ads Creation with Adwords for Video
  • Video Ad Formats in Adwords for Video
  • How to target video ads in Adwords for Video?
  • YouTube Viewers Remarketing with Adwords
  • Ad Approval Process Fundamentals
  • Basics of YouTube Reserved Media Placements
  • Measurement & Optimization of Performance
  • How to optimize video campaign?
  • YouTube Video Content Optimization Strategies
  • Image Ad Performance Measurement
  • Video Ad Performance Measurement
  • Brand Awareness Measurement
  • How to create effective video ads?
  • Introduction to YouTube Analytics
  • Adwords for Video Ad Performance Measurement

Shopping Advertising

  • Products Listing Ads Fundamentals
  • Introduction to Merchant Center
  • Products Promotion with Product Listing Ads
  • Product Listing Ads Benefits
  • Product Listing Ads Functions
  • Product Listing Ads Placement
  • Product Listing Ads Advertisement Guidelines
  • Google Merchant Center Account
  • How to set up your account?
  • How to verify & claim website URL?
  • Multi-client Account Setup Fundamentals
  • Google Merchant Center Navigation
  • Product Data Feed Creation
  • Specification of Products Feed
  • Provide High Quality Data
  • How to register a data feed?
  • Supported File Formats
  • How to Upload a Data Feed?
  • Adwords Shopping Campaigns Creation
  • Product Listing Ads Shopping Campaigns Set Up
  • Shopping campaigns Monitoring & Optimization
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