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Introduction to Web World

  • What is HTML?
  • Fundamentals of HTML Extensions
  • Role of HTML in Web Designing
  • Different Versions of HTML
  • Role of Latest Version of HTML in Digital Marketing
  • Which version is best for Digital Marketing?
  • Introduction to W3C
  • Introduction to CSS
  • Fundamental of CSS Extension
  • Role of CSS in Web Designing
  • Different Versions of CSS
  • What is responsive web designing?
  • Importance of responsive web designing in digital marketing
  • Introduction to Responsive Web Designing Frameworks
  • List of Responsive Web Designing Frameworks
  • Introduction to Front-end Web Development
  • What is UI Development?
  • Introduction to JavaScript
  • Role of JavaScript in Front-end Web Development
  • Intorudction to Flash
  • Role of Flash in Digital Marketing
  • Introduction to JQuery
  • Role of JQuery in Front-end Web Development
  • Role of JQuery in Digital Marketing
  • Introduction to JavaScript Framework
  • List of JavaScript Frameworks
  • Role of web designing in Digital Marketing
  • How a digital marketer will talk to Web Designer/UI Developer/Front-end Web Developer?
  • Web Development Basics
  • Difference between web designing & development
  • Technical languages used in Web Development
  • Introduction to PHP
  • Role of PHP in Web Development
  • PHP Extension Basics
  • Introduction to PHP Frameworks
  • Understanding of CMS
  • Introduction to PHP Opensource CMS
  • Introduction to .net
  • Role of .net in Web Development
  • .net Extension Basics
  • Understanding of .net MVC
  • Introduction of Java
  • Java Extension Basics
  • Role of Java in Web Development

Introduction to Websites

  • Introduction to www
  • Internet Basics
  • Internet v/s Web
  • Domain Basics
  • Domain Extensions
  • Introduction to Sub Domain
  • Introduction to Child Domain
  • URL Basics
  • Type of URLs
  • Absolute v/s Relative URLs
  • Introduction to Anchor Tag
  • Syntax of Anchor Tag
  • What are the Hyper Links?
  • What are Anchor Texts?
  • Websites Understanding
  • Type of Websites
  • Static Website Basics
  • Dynamic Website Basics
  • What are Web Portals?
  • Introduction to Web Pages
  • Why your Business Needs a Website?

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Understanding Digital Marketing Process
  • Visibility Fundamentals
  • Introduction to visibility
  • Visibility Types
  • Visibility Examples
  • Importance of Visitors Engagement
  • Introduction to Visitors Engagement
  • Role of Visitors Engagement
  • Visitors Engagement Examples
  • How to target Web Traffic?
  • Inbound
  • Outbound
  • Introduction to Conversion Leads
  • Conversion Types
  • Conversion Process Basics
  • Introduction to Retention
  • Importance of Retention
  • Retention Types
  • Performance Evaluation
  • Importance of Performance Evaluation
  • Digital Marketing Opportunities
  • Digital Marketing Characteristics
  • Digital Marketing Strategies
  • Aligning Internet with Business Objectives
  • Basics of Digital Marketing Channels
  • Digital Marketing Case Studies
  • User Behaviour & Navigation
  • Branding & User Experience
  • Digital Marketing Terminology
  • PPC
  • CPC
  • CPM
  • CTR
  • SERPs
  • Abandonment Rate
  • Conversion Rate
  • SEO
  • B2B
  • B2C
  • FMCG
  • Digital Marketing Planning
  • Choose a business
  • Situational Analysis
  • Identify clearly defined business objectives
  • Map business objectives to digital goals and targets
  • Select appropriate Digital & Social Channels, SEO, PPC, Display, Social Networks, Affiliate, Email & Mobile etc.
  • Develop a Measurement Framework, Clear KPIs, Actuals v/s Projections, Mapping outcomes to scorecard

Market Research & Analysis

  • Web Analysis
  • Products Analysis
  • Services Analysis
  • Category Analysis
  • Industry Analysis
  • Competitors Analysis
  • Case Studies
  • Market Research Project Reporting
  • Importance of Market Research & Analysis in Digital Marketing

How to Target Audience

  • How to reach to targeted Audience
  • What are the Search Engines?
  • Introduction to Website Traffic
  • Different types of Website Traffic
  • Introduction to Keywords
  • Introduction to SERP
  • Type of Keywords
  • Type of Searching
  • Introduction to Paid Search
  • Introduction to Organic Search
  • Keywords Research
  • Google Adword Keywords Planner Tool
  • Keywords Analysis
  • Introduction to Root or Primary Keywords
  • Introduction to Pharases Keywords
  • Introduction to Secondry Keywords
  • Introduction to Tertiary Keywords
  • Long Tail Keywords
  • Short Tail Keywords
  • Keywords v/s Services
  • Keywords v/s Products
  • How to prepare Services List
  • How to prepare Products List
  • Case Studies
  • Target Audience Project Reporting

Introduction to HTML Structure

  • Introduction to Doctype
  • Introduction to HTML4.0
  • HTML4.0 Doctype Basics
  • HTML4.0 Structure
  • HTML4.0 Charset
  • HTML4.0 Metadata
  • HTML4.0 Metadata Syntax
  • Introduction to HTML4.0 Tags
  • Introduction to HTML5.0
  • HTML5.0 Doctype Basics
  • HTML5.0 Structure
  • HTML5.0 Charset
  • HTML5.0 Metadata
  • HTML5.0 Metadata Syntax
  • Introduction to Semantic Tags
  • HTML5.0 Semantic Tags
  • HTML4.0 v/s HTML5.0
  • Introduction to CSS
  • Type of CSS
  • Inline CSS Basics
  • Inline CSS Syntax
  • Internal CSS Basics
  • Internal CSS Syntax
  • External CSS Understanding
  • External CSS Syntax
  • Introduction to JavaScript
  • Type of JavaScript
  • Syntax of Different Type of JavaScript
  • HTML Structure Project Reporting

Introduction to Website Architecture

  • Navigation Analysis
  • URL Architecture
  • URL Optimization
  • User Friendly Website Architecture
  • Website Architecture Project Reporting

Website Designing via Wordpress

Website Structure Optimization

  • Role of Inline CSS in Digital Marketing
  • Role of Internal CSS in Digital Marketing
  • Role of External CSS in Digital Marketing
  • Number of External CSS files
  • Minify CSS Basics
  • How to Minify CSS
  • Why Minify CSS
  • Role of Minify CSS in Digital Marketing
  • Minify HTML Basics
  • How to Minify HTML
  • Why Minify HTML
  • Role of Minify HTML in Digital Marketing
  • Minify JS Basics
  • How to Minify JS
  • Why Minify JS
  • Role of Minify JS in Digital Marketing
  • Ordering of CSS Files
  • Ordering of CSS & JS inside Head tag
  • Ordering of JS inside Head Tag
  • Placement of JS Files
  • Ordering of JS Files inside Body Tag
  • Website Structure Project Reporting

Search Engine Optimization (SEO)

  • Basic Understanding
  • Introduction to SEO
  • How Search Engine Works
  • Introduction to Robots
  • Introduction to Bots
  • Introduction to Crawlers
  • Introduction to Spiders
  • What is Crawling?
  • What is Caching?
  • What is Indexing?
  • Role of Robots in SEO
  • Role of Users in SEO
  • Role of Browsers in SEO
  • What are Impressions?
  • What are Clicks?
  • Introduction to Bounce Rate
  • How Google Works
  • How Yahoo Works
  • How MSN Works
  • How Bing Works
  • Introduction to Search Engine Algorithms
  • Understanding Google Algorithms
  • Understanding Yahoo Algorithms
  • Understanding MSN Algorithms
  • Understanding Bing Algorithms
  • What are Landing Pages?
  • Google Operator Shortcuts Understanding
  • On-page Optimization
  • Intial Web Analysis
  • Intial Web page Analysis
  • Keywords Placement
  • URL Re-writing
  • URL Optimization
  • What are Directories?
  • Directory Optimization
  • Title Creation
  • Meta Description Basics
  • Meta Keywords Basics
  • Introduction to Heading Tags (H1, H2, H3, H4, H5 & H6)
  • Positioning of Heading Tags
  • Ordering of Heading Tags
  • Heading Tags Optimization
  • Web Page Content Optimization
  • Competitor Keywords Review
  • Existing Web Page Content Optimization
  • Importance of Strong and Italic Tags
  • Keywords Stuffing Understanding
  • Keywords Density Basics
  • Keywords Density Checker Tools
  • Content HTML Ratio
  • Content Duplicacy Checker
  • Content Duplicacy Checker Tools
  • Inner Page Duplicacy
  • Image Optimization
  • Images Name Optimization
  • Introduction to Sitemaps
  • Type of Sitemaps
  • Introduction to HTML Sitemap
  • How to create HTML Sitemap
  • Positioning of HTML Sitemap
  • Importance of HTML Sitemap
  • Introduction to XML Sitemap
  • Where to submit XML Sitemap
  • Importance of XML Sitemap
  • Introduction to ROR Sitemap
  • How to create ROR Sitemap
  • Importance of ROR Sitemap
  • Introduction to Text Sitemap
  • How to create Text Sitemap
  • Importance of Text Sitemap
  • Introduction to Robots.txt
  • How to Create Robots.txt
  • Syntax of Robots.txt
  • Importance of Robots.txt
  • Where to Submit Robots.txt
  • Introduction to HTML Validation
  • W3C Validator
  • W3C CSS Validator
  • Canonical Issues
  • www v/s non-www
  • Understanding of 404 Errors
  • Custom 404 Errors
  • Do follow Basics
  • No follow Basics
  • 301 Redirection
  • 302 Redirection
  • What is URL Redirection?
  • Importance of Meta Follow
  • Importance of Meta Nofollow
  • Importance of Meta Index
  • Introduction to Meta Noindex
  • Introduction to Meta ODP
  • Introduction to Htaccess File
  • Importance of Rel Nofollow
  • Importance of Rel Canonical
  • Introduction to Structure Data
  • Importance of Structure Data
  • How to implement Structure Data
  • Introduction to Rich Snippets
  • Introduction to Schema.org
  • Introduction to Breadcrumbs
  • How to optimize Breadcrumbs
  • Positioning of Breadcrumbs
  • Structure Data Testing Tools
  • How to Validate Structure Data
  • Introduction to Micro Data
  • Importance of Micro Data
  • How to use Micro Data
  • Introduction to hCards
  • How to use hCards
  • Importance of hCards in SEO
  • Introduction to vCards
  • How to use vCards
  • Importance of vCards in SEO
  • How to Submit site to Google Webmaster Tool
  • How to Submit site to Bing Webmaster Tool
  • Google Analytics Setup
  • Introduction to Dublin Core
  • Importance of Dublin Core
  • How to use Dublin Core
  • Yahoo Organic Searching
  • Yahoo Webmaster Guidelines
  • Yahoo Answers
  • Yahoo Digital Magazines
  • Yahoo Groups
  • Yahoo Local Business
  • Yahoo Maps
  • Bing
  • Bing Maps Fundamentals
  • Off-page Optimization
  • Introduction to Google Page Rank
  • How to increase Google Page Rank
  • Introduction to Alexa Ranking
  • Introduction to Backlinks
  • Quality Backlinks Basics
  • Understanding Relevant Backlinks
  • Introduction to Domain Authority
  • How to increase Domain Authority
  • What is Web Page Authority?
  • Introduction to DMOZ
  • How to submit website to DMOZ
  • Importance of DMOZ Submission
  • Introduction to Directory Submission
  • How to choose best Directory Submission Websites
  • Importance of Directory Submission
  • Introduction to Reciprocal Directory Submission
  • How to choose best Reciprocal Directory Submission Websites
  • Importance of Reciprocal Directory Submission
  • Introduction to Paid Directory Submission
  • How to choose best Paid Directory Submission Websites
  • Importance of Paid Directory Submission
  • Introduction to Deep Link Directory Submission
  • How to choose best Deep Link Directory Submission Websites
  • Importance of Deep Link Directory Submission
  • Introduction to Niche Directory Submission
  • How to choose best Niche Directory Submission Websites
  • Importance of Niche Directory Submission
  • Introduction to Bid Directory Submission
  • How to choose best Bid Directory Submission Websites
  • Importance of Bid Directory Submission
  • Introduction to Social Bookmarking Sites
  • Importance of Social Bookmarking Sites
  • How to choose best Social Bookmarking Sites
  • Introduction to Article Submission
  • How to write best Article for Submission
  • How to choose best Article Submission Site
  • Importance of Article Submission
  • Introduction to Press Release Submission
  • How to write best Press Release for Submission
  • How to choose best Press Release Submission Site
  • Importance of Press Release Submission
  • Press Release News Syndication
  • Introduction to Forum Posting
  • Importance of Forum Posting
  • Yahoo Question Answers Basics
  • Yahoo Answers Link Building
  • Introduction to Search Engine Submission
  • How to submit site to Local Search Engines
  • How to submit site to Regional Search Engines
  • Importance of Search Engine Submission
  • Introduction to RSS
  • Importance of RSS
  • How to do work with RSS
  • What is 3-way linking?
  • What is 2-way linking?
  • What is reciprocal linking?
  • What is Direct Link Exchange?
  • What is Direct Link Building?
  • What is Link Juice?
  • Local SEO Topics
  • Local SEO
  • Local Directory Submission Sites
  • Local Search Engine Submissions
  • Google Places Optimization
  • GEO Listing
  • Local Listing
  • Classified Submissions
  • Map Submissions
  • Google Business Centre Submission
  • Important Google Topics & Tools
  • Google Webmaster Tools
  • Google Analytics Tools
  • Google Structured Data Testing Tool
  • Google Hot Trends
  • Google Insights
  • Google Feed Burner
  • Google Apps
  • Google PageSpeed Insights
  • Other SEO Tools
  • SEO Panel
  • Web CEO
  • Copyscape Tool
  • Siteliner Tool
  • W3C Validator Tool
  • W3C CSS Validator Tool
  • Web Page Speed Checker Tools
  • Google Latest Algorithm Updates
  • Introduction to Google Panda Update
  • Introduction to Google Penguin Update
  • Introduction to EMD Updates
  • Introduction to Pigeon Update
  • Introduction to Humming Bird Algorithm
  • Other SEO Topics
  • Introduction to White Hat SEO
  • Introduction to Grey Hat SEO
  • Introduction to Black Hat SEO
  • Hidden Text Basics
  • Introduction to Doorway Pages
  • Introduction to Gateway Pages
  • Introduction to Over Optimization
  • What is Google Sandbox Effect?
  • What is Content Spinning?
  • Introduction to Cloaking
  • Introduction to Google Dance
  • What is Inbound Link?
  • Introduction to Outbound Link
  • Latent Semantic Indexing
  • SILOS
  • Syndicate Content Fundamentals
  • Link Warning Basics
  • Introduction to Knowledge Graph
  • SEO Project Reporting

Google Webmaster Tools

  • Introduction to Google Webmaster Tool
  • Google Webmaster Tool Integration
  • Search Appearance Basics
  • Structured Data Report Check
  • Introduction to Data Highlighter
  • How to Implement Data Highlighter
  • HTML Improvements Report Check
  • Sitelinks Fundamentals
  • Introduction to Search Traffic
  • Search Analytics Report Check
  • Search Query Report
  • Clicks Report
  • Impressions Report
  • Introduction to CTR
  • How to check CTR Report
  • Links to Your Site Report
  • How to check Internal Links Report
  • What are Manual Actions
  • Manual Actions Report Check
  • What is International Targeting?
  • How to apply International Targeting Tag
  • Importance of International Targeting
  • Introduction to Mobile Usability
  • Mobile Usability Report Check
  • What is Google Index?
  • Index Status Report Check
  • Content Keywords Report Check
  • Blocked Resources Report Check
  • How to check report to Remove URLs
  • Crawl Fundamentals
  • Crawl Errors Report Check
  • Type of Crawl Errors
  • DNS Errors Report Check
  • Server Connectivity Report Check
  • Robots.txt Fetch Errors Fundamentals
  • How to check Crawl Stats
  • Introduction to Fetch as Google
  • When to Use Fetch as Google?
  • What is Robots.txt Testor?
  • How to Use Robots.txt Testor
  • Importance of Robots.txt Testor
  • How to submit sitemap to Google
  • Sitemap Report Check
  • Introduction to URL Parameters
  • Security Issues Fundamentals
  • What is Preferred Domain?
  • How to set Preferred Domain
  • Introduction to Crawl Rate
  • How to Set Crawl Rate
  • Change of Address Basics
  • How to link to Google Analytics
  • User and Property Owner Basics
  • Google Webmaster Tools Project Reporting

Yahoo/Bing Webmaster Tools

  • Introduction to Yahoo/Bing Webmaster Tool
  • Yahoo/Bing Webmaster Tool Integration
  • Configure My Site Report Check
  • How to submit Sitemap
  • Sitemap Report Check
  • Submit URLs Report Check
  • How to control crawl rate
  • How to Block Deep Links
  • How to Block Directory/URLs
  • Page Preview Report Check
  • Disavow Links Report Check
  • Geo-Targeting Report Check
  • How to apply Geo-Targeting
  • What are Connected Pages?
  • Connected Pages Report Check
  • App Linking Report Check
  • How to check Users
  • Reports & Data Analysis
  • Page Traffic Analysis
  • Index Explorer Analysis
  • Search Keywords Report Analysis
  • SEO Report Analysis
  • Inbound Links Reports Analysis
  • Crawl Information Report Analysis
  • Diagnostic & Tools Analysis
  • Keywords Research Analysis
  • Link Explorer Analysis
  • Fetch as Bingbot Fundamentals
  • Markup Validator Report Analysis
  • SEO Analyzer Report Analysis
  • Verify Bingbot Report Analysis
  • How to move site
  • Yahoo/Bing Webmaster Tools Project Reporting

Google Analytics

  • Google Platfrom Fundamentals
  • Platform Components Fundamentals
  • What are Data Models?
  • Introduction to Collection
  • Data Collection Fundamentals
  • Introduction to Website Data Collection
  • Basics of Mobile App Data Collection
  • Protocol Data Collection Measurement
  • Processing & Configuration Overview
  • Processing Hits into Sessions
  • Processing Hits into Users
  • How to Import Data into Google Analytics?
  • Transforming Data Fundamentals
  • Aggregating Data Fundamentals
  • Reporting
  • Reporting Overview
  • How to Build Reports with Dimensions
  • How to Build Reports with Metrics
  • Introduction to Reporting APIs
  • Report Sampling
  • Introduction to Advanced Digital Analytics
  • How to work with Digital Analytics
  • 1. Digital Analytics Importance
  • 2. Core Analysis Techniques
  • Introduction to Segments
  • Types of Segments
  • How to Use Segments
  • Segment Definition & Scope
  • Segments Limits
  • Single v/s Multiple Segment Application
  • How to Apply Segments
  • How to Remove Segments
  • Remarket with Segments
  • How to Create Remarketing Audiences from Segments
  • How to Apply & Create Segments for Analysis & Remarketing
  • How to Compare Converters & Non-Converters
  • How to Analyze Sessions with Conversions by Defined Geographic Area
  • How to make high value user segment
  • How to prepare a Cohort Segment
  • How to prepare potential purchaser Segment
  • Introduction to Segment builder user interface
  • Introduction to Data Scope
  • How to evaluate Filters
  • How to work with Sequences & Conditions
  • Count of Sessions vs. Sessions
  • How to create new Segments
  • How to copy existing Segments
  • How to modify existing Segments
  • How to manage Segments
  • How to import Segments
  • How to edit Segments
  • How to copy Segments
  • How to share Segments
  • How to set availability of Segment
  • How to delete Segments
  • 3. Introduction to Conversion Attribution & Conversions
  • How to Collect Data
  • Advertising Campaigns Outcomes Measurement
  • Marketing Campaigns Outcomes Measurement
  • How to track Micro Conversions
  • How to track Macro Conversions
  • Introduction to Attribution Models
  • Default Attribution Models Basics
  • Introduction to Model Comparison Tool
  • 4. How to create Measurement Plan
  • Google Analytics Data Basics
  • 1. Google Analytics working
  • Introduction to Google Analytics Overview
  • Platform Components Basics
  • Introduction to Collection
  • Introduction to Configuration
  • Reporting Basics
  • 2. How to Defined Key Metrics
  • How to Defined Dimensions
  • Introduction to Events
  • How to see Event Data
  • Events Anatomy Basics
  • How to set up Event Tracking
  • Introduction to Google Tag Manager
  • How to set up tracking with Google Tag Manager
  • Session Timeout Handling
  • Campaign Timeout Handling
  • Introduction to Organic Search Sources
  • How to Customize Organic Search Sources
  • How to add Referral Traffic Sources
  • How to Remove Referral Traffic Sources
  • Referral Exclusions
  • Search Term Exclusions
  • How to Collect Actionable Data
  • 1. How to create an Account
  • Accounts Basics
  • Introduction to Properties
  • Introduction to Views
  • Users Basics
  • Permissions Fundamentals
  • Real Time Data Fundamentals
  • How to Use Real-Time Data
  • Real Time Reports Fundamentals
  • Data Displayed Basics
  • Real-Time Location Basics
  • Real-Time Traffic Basics
  • Real-Time Content Basics
  • Real-Time Events Fundamentals
  • Real-Time Conversions Fundamentals
  • Introduction to Google Tag Manager
  • What is Google Tag?
  • How Google Tag Manager Works
  • How to set up Google Tag Manager for Web
  • Google Tag Manager Terminology
  • Introduction to Triggers
  • Introduction to Variables
  • Introduction to Data Layer
  • 2. Account Structure Understaning
  • 3. How to set up basic Filters
  • Introduction to View Filters
  • Predefined Filters Basics
  • Custom Filters Basics
  • Filters Common Uses
  • Limitations for Filters
  • How to create Filters at Account Level?
  • How to create Filters at View Level?
  • How to manage Filters at View Level?
  • How to verify a Filter?
  • Filter verification working fundamentals
  • Filter Verification Limitations
  • Filter Types
  • Uses of Filters
  • Fundamentals of Include & Exclude Filters
  • Basics of Search-and-replace Filters
  • Introduction to Advanced Filters
  • Introduction Exclude Internal Traffic
  • Basics of Exclude Referrers
  • Introduction to Filter on Geography
  • Fundamentals of Custom Filter Fields
  • Introduction to Social Network Filters
  • How to Exclude Internal Traffic?
  • 4. Introduction to Goals
  • How Goal Works?
  • Type of Goals
  • How to use Funnels for Destination Goals?
  • Introduction to Goal Values
  • Goal ID Basics
  • How to check Reporting on Goals?
  • Limits of Goals
  • How to set up Goals?
  • How to Create New Goals?
  • Goal Configuration Basics
  • How to Revise a Goal?
  • How to Edit a Goal?
  • How to Share Goals?
  • How to Import Goals?
  • How to set up Funnel?
  • How to set up Ecommerce Tracking?
  • How to enable Ecommerce in Report?
  • Google Tag Manager Tracking Setup
  • 5. How to collect campaign data
  • How to set up Custom Campaign?
  • How Custom Campaign Works?
  • Custom Campaign Parameter Basics
  • Introduction to URL Builder
  • How to use URL Builder?
  • How to Link Analytics to Adwords?
  • How to Unlink Analytics to Adwords?
  • Traffic Source Dimensions Basics
  • How to Navigate Google Analytics Reports
  • 1. Reporting Overview
  • How to Select & Compare Date Ranges?
  • How to Adjust Sampling Rate?
  • How to Change Time Graph?
  • Introduction to Plot Rows
  • How to Compare Metrics?
  • How to change Primary Dimension in Report?
  • How to Add Secondry Dimension to Report?
  • How to Use Pivot Tables?
  • Introduction to Weighted Sort
  • How to Add Reports to Dashboard?
  • How to Export & Email Reports?
  • How to Customize Standard Reports?
  • Report Shortcuts Understanding
  • 2. Audience Reports Overview
  • Introduction to Active Users
  • Lifetime Value Basics
  • Introduction to Cohort Analysis
  • Demographics Fundamentals
  • Interests Tab Analysis
  • Geo Tab Analysis
  • Behavior Tab Analysis
  • Technology Tab Analysis
  • Mobile Tab Analysis
  • Custom Tab Understanding
  • Introduction to Benchmarking
  • Users Flow Understanding
  • 3. Aquisition Reports Overview
  • Channels
  • Channel Groupings Basics
  • Brand & Generic Channels Basics
  • Default Channel Understanding
  • Traffic Source Dimensions Basics
  • Treemaps Report Understanding
  • Campaigns
  • Introduction to Campaigns
  • Custom Campaigns Basics
  • URL builder Basics
  • Custom Campaigns Creation Best Practices
  • Campaigns & Traffic Sources Understanding
  • Cost Analysis
  • Cost Analysis Report Overview
  • How to Import Cost Data?
  • How to Upload Data Use Policy?
  • Social
  • Social Analytics Understanding
  • Social Interactions & Plugins
  • How to setup Social Plugins?
  • Social Conversions Differ Between Reports
  • Social Activity References
  • Search Engine Optimization
  • Search Engine Optimization Basics
  • How to Configure SEO data in Analytics?
  • How to Use the SEO Reports?
  • Google Organic Search Analysis Techniques
  • 4. Advertising Reports Overview
  • AdWords
  • How to Configure AdWords for Analytics
  • AdWords Reports Overview
  • AdWords Reporting Common Issues
  • Google Analytics Dynamic Remarketing
  • Dynamic Remarketing Understanding
  • How to Create Custom Dimensions?
  • How to Update Your Tags?
  • How to Create Audiences for Dynamic Remarketing?
  • How to Create Attributes for Dynamic Remarketing?
  • How to Create Dynamic Remarketing Campaign in AdWords?
  • Google Analytics Remarketing Basics
  • Google Analytics Remarketing Audiences Basics
  • Google Analytics Remarketing Lists for Search Ads
  • Google Analytics Remarketing & Advertising Reporting Features
  • How to Create Remarketing Audiences?
  • How to Manage Remarketing Audiences?
  • AdWords Remarketing Audiences Uses
  • Examples of Remarketing Audience
  • How to Test Remarketing Campaigns?
  • Smart Lists Understanding
  • Marketing Optimization Basics
  • Introduction to Display Marketing Optimization
  • Introduction to Mobile Marketing Optimization
  • Introduction to Search Marketing Optimization
  • AdWords vs. Analytics data
  • AdWords Clicks vs. Analytics Sessions
  • Data Discrepancies in AdWords & Analytics
  • Analytics vs. AdWords Conversion Metrics
  • Value (not set) Means
  • Basics of Missing data in AdWords Reports
  • Incorrect Data Basics
  • Referrals from googleads.g.doubleclick.net
  • Referrals from tpc.googlesyndication.com
  • CPC Data not Collected
  • 5. Behavior Reports Overview
  • Site Speed Report Overview
  • Site Speed Tab Analysis
  • How to Interpret Site Speed?
  • Speed Suggestions
  • Site Search Report Overview
  • How to Set up Site Search?
  • Site Search Metrics Calculation
  • Site Search and Visitor Intent Basics
  • Event Tracking Report Overview
  • Introduction to Events
  • How to Set up Event Tracking?
  • AdSense Report Overview
  • Introduction to AdSense in Analytics
  • Behavior Flow Report Overview
  • Introduction to Behavior Flow report
  • Content Grouping Report Overview
  • Introduction to Content Grouping
  • How to Create Content Groups?
  • How to Edit Content Groups?
  • Content-Group data in your reports
  • Best practices for Content Groups
  • Experiments
  • Content Experiments Overview
  • How to Run an Experiment?
  • Notifications
  • Errors
  • How to Move from Website Optimizer to Content Experiments?
  • In-Page Analytics
  • Introduction to In-Page Analytics
  • How to Use In-Page Analytics
  • Enhanced Link Attribution Basics
  • Troubleshooting Understanding
  • Introduction to Page-Analytics Chrome extension
  • Page Value Calculation
  • Bounce Rate vs. Exit Rate
  • Bounce Rate Fundamentals
  • How to View Full Page URL In Reports?
  • Count of Sessions Calculation
  • How to track '/' and '/index.html' Separately?
  • In-page Analytics with non-standard characters
  • 6. Understanding of Custom Reports and Dashboards
  • Custom Report Creation
  • Custom Dashboards Creation
  • Google Analytics Solutions Gallery
  • Intelligence Fundamentals
  • Site Speed Fundamentals
  • Custom Funnels Basics
  • Custom Report on Users than Sessions
  • How a session is calculate in Analytics?
  • Entrances vs. Sessions
  • Users Metric Calculation
  • Conversions Report Navigation
  • 1. Goal Flow Reports Overview
  • How to Create Goals?
  • How to Manage Goals?
  • Goal Flow Fundamentals
  • Introduction to Troubleshooting Goals
  • 2. Ecommerce Reports Overview
  • Introduction to Ecommerce Reports
  • How to Set up Ecommerce Tracking?
  • 3. Enhanced Ecommerce Reports Overview
  • Enhanced Ecommerce Fundamentals
  • How to Tag your property with the ec.js plugin?
  • How to Turn on Enhanced Ecommerce for a view?
  • Example of Product Data Import
  • Example Refund Data Import
  • Enhanced Ecommerce Reports Overview
  • How to Create Ecommerce Segments?
  • How to Analyze Ecommerce Data?
  • Appendix: Fields, Methods & Report Data
  • AdWords Shopping Campaigns Fundamentals
  • 4. Multi-Channel Funnels Reports Overview
  • Introduction to Multi-Channel Funnels
  • How to Set up Multi-Channel Funnels?
  • Introduction to MCF Channels
  • Introduction to MCF Channel Grouping
  • How to Create MCF Channel Groupings?
  • How to Use MCF Channel Groupings?
  • How to Analyze Channel Cntribution?
  • How to Analyze Conversion Paths?
  • Channel Strategies
  • Introduction to Filters & Multi-Channel Funnels
  • Introduction to Multi-Channel Funnels data
  • Segment Conversion Path Data
  • 5. Attribution Reports Overview
  • Overview of Attribution Modeling
  • Introduction to Default Attribution Models
  • Introduction to Model Comparison Tool
  • Cost Data & the Model Comparison Tool
  • Google Analytics Glossary
  • Channel Grouping
  • Collection
  • Configuration
  • Content Grouping
  • Data model
  • Dimension
  • Dimension Widening
  • Filter
  • First-party cookie
  • Goal
  • Hit
  • Interaction
  • Measurement Protocol
  • Metric
  • Pageview
  • Processing
  • Property
  • Reporting
  • Reporting API
  • Sampling
  • SDK
  • Segment
  • Sessions / Visits
  • Tracking code
  • Universal Analytics
  • Users / Visitors
  • View

Content Writing

  • Introduction to Content Writing
  • Search Engines Algorithms Understanding
  • Business Analysis Basics
  • How to analyse services?
  • How to analyse products?
  • Keywords Research for Content Writing
  • How to write web pages content?
  • How to write Google friendly content?
  • How to write Yahoo friendly content?
  • How to write Search Engines Friendly content?
  • Content Writing for Blogging
  • Content Writing for Articles
  • Content Writing for Press Releases
  • Content Writing for Social Media Profiles
  • Content Writing for Social Media Promotion
  • Content Writing for Email Marketing

Content Marketing

  • Content Marketing Fundamentals
  • Content Marketing Objectives
  • How to generate new ideas for Content?
  • Content Marketing for Blogs
  • Content Marketing for Articles
  • Content Marketing for Social Media
  • Content marketing for Press Releases
  • Content Marketing for Forum Posting
  • Content Marketing via Email
  • Complelling Content Understanding
  • Introduction to Content Marketing Process
  • Importance of effective Headlines?
  • Content Marketing to increase Traffic
  • Effective Content for User Engagement
  • Increase sales via Content Marketing
  • Content Marketing via Infographic
  • How to Map Content Marketing?
  • How you can earn money via Content Marketing?
  • Increase Followers via Content Marketing
  • Increase Subscribers via Content Marketing

Web Hosting Analysis

  • Domain Basics
  • How to choose a Domain Name?
  • Domain Name Registration Process
  • Bulk Domain Name Registration
  • Introduction to Premium Domains
  • Introduction to TLDs
  • Domain Name Prices
  • Domain Name Extensions
  • Domain Name Registration Companies
  • Domain Transfer Basics
  • Bulk Domain Transfer Basics
  • Domain Whois Lookup
  • Domain Control Panel Analysis
  • Introduction to Privacy Protection
  • What are Namer Servers?
  • What are Child Name Servers?
  • Introduction to Domain Secret
  • What is Theft Protection?
  • Fundamentals of DNSSEC
  • Emails Creation via Domain Control Panel
  • What is SiteLock?
  • What is CodeGuard?
  • Introduction to SSL Certificate
  • DNS Management Basics
  • How to Manage DNS?
  • A Records Basics
  • AAAA Records Basics
  • MX Records Fundamentals
  • CNAME Records Fundamentals
  • NS Records Basics
  • TXT Records Overview
  • SRV Records Fundamentals
  • SOA Parameters Basics
  • Introduction to Destination IP Address
  • What are Name Server Details?
  • How to move domains?
  • What is SSL Certificate?
  • What is Domain Forwarding?
  • How to apply Domain Forwarding?
  • What is Domain Privacy?
  • Web Hosting Basics
  • What is Web Hosting?
  • Linux Hosting Basics
  • Windows Hosting Basics
  • Introduction to Linux Reseller Hosting
  • Introduction to Windows Reseller Hosting
  • WordPress Hosting Understanding
  • CMS Hosting Understanding
  • Ecommerce Hosting Basics
  • Bandwidth Fundamentals
  • CPU Usages
  • Memory Usages
  • Disk Space Usage
  • Introduction to Database
  • Servers Fundamentals
  • Introduction to Servers
  • Types of Servers
  • Virtual Private Servers
  • Dedicated Servers Basics
  • Dedicated IP Basics
  • SSL & Site Protection Fundamentals
  • What are SSL Certificates?
  • Function of SSL Certificates
  • Code Signing Certificate
  • Introduction to SiteLock Website Security
  • What is Premium DNS?
  • FTP
  • Introduction to FTP
  • How to create FTP Accounts?
  • How to Upload Files to Server?
  • How to Download Files from Server?
  • Other
  • How to link domain to Web Hosting?
  • What is Sub Domain?
  • What is Addon Domain?
  • How to Create Email Ids?

Infographic Marketing

E Commerce Marketing Planning

  • Introduction to E commerce
  • Leading E commerce Website Case Studies
  • How to do E commerce Marketing?
  • How to generate traffic on E commerce Websites?
  • E commerce Store Management
  • SEO of an E commerce Store
  • Role of Affiliate Marketing for E commerce Websites
  • Role of Email Marketing for E commerce Websites
  • Content Marketing Importance for E commerce Websites
  • Facebook Paid Advertisement for E commerce Websites
  • Role of Social Media for E commerce Websites
  • Role of Coupons Portals for E commerce Websites
  • Importance of Blog Marketing for E commerce Websites
  • Role of Marketlaces for E commerce Websites
  • Importance of Mobile Marketing for E commerce Websites
  • Importance of Micromarketing for E commerce Websites
  • Role of Banner Advertising for E commerce Websites
  • E Commerce Marketing Project Reporting

Ecommerce Analytics

  • Ecommerce Analysis Fundamentals
  • Measurement Plan Fundamentals
  • How to use Measurement Plan?
  • Analysis vs. Reporting
  • Analysis Preparation
  • Segmentation Fundamentals
  • Sessions vs. Segmenting Users
  • How to use Segments?
  • How to customize Segments?
  • Sequence Segments Understanding
  • Understanding Customers
  • How to analyse Traffic Source?
  • How to analyse Multi-channels?
  • How to analyse Customer Profiles?
  • Summary & Takeaways
  • Shopping Behavior Understanding
  • Introduction to Enhanced Ecommerce
  • How to analyse On-site Merchandising?
  • How to analyse Shopping Behavior?
  • How to analyse Checkout?
  • Ecommerce Analytics Project Reporting

Search Engine Friendly Websites Analysis

Google Adwords

  • Online Advertising Understanding
  • 1. Online Advertising & Adwords Benefits
  • Google Adwords Benefits
  • How to target your ads?
  • How to control costs?
  • How to measure your success?
  • How to manage your campaigns?
  • 2. Google Advertising Networks Fundamentals
  • Introduction to Google Advertising Networks
  • Search Network Fundamentals
  • Display Network Fundamentals
  • 3. Ads Placements
  • Search Ad Formats Fundamentals
  • Text Ads Fundamentals
  • Ads with Extensions Basics
  • Display Ad Formats Fundamentals
  • Display Text Ads Basics
  • Image Ads Fundamentals
  • Rich Media Ads Basics
  • Video Ads Fundamentals
  • How to show your ads on Mobile Phones?
  • How to show ads to specific audiences?
  • 4. How to prepare Quality Ads?
  • Quality Score Understanding
  • Ad Rank Fundamentals
  • 5. Bidding & Budget Strategy
  • Bidding Strategy
  • CPC Fundamentals
  • Introduction to CPM
  • CPA Fundamentals
  • How to set daily budget?
  • How to set up an Adwords Campaign?
  • 1. Campaign Type Fundamentals
  • Introduction to Campaigns Type
  • Types of Campaigns
  • How to Choose Campaign Type?
  • Introduction to Search Network Only Campaign
  • Introduction to Display Network Only Campaign
  • Search Network with Display Select
  • Introduction to Campaign Sub-types
  • Standard Sub-types Basics
  • All Features Sub-types Basics
  • Introduction to Remarketing
  • Ads in Mobile Apps
  • 2. Campaign Structure Fundamentals
  • Introduction to Account
  • Introduction to Campaigns
  • Ad Groups Fundamentals
  • How to Organize ad groups?
  • 3. Targeting Audience
  • Keywords Targeting
  • Introduction to Keywords Match Types
  • Broad Match Fundamentals
  • Broad Match Modifier Basics
  • Phrase Match Fundamentals
  • Exact Match Fundamentals
  • Negative Match Basics
  • Negative Keywords Fundamentals
  • Keywords Exclusions Basics
  • Display Network Targeting
  • Contextual Targeting Fundamentals
  • Keywords & Topics in Contextual Targeting
  • Target Audiences for Display Network
  • Affinity Audiences Fundamentals
  • Custom Affinity Audiences Fundamentals
  • In-market Audiences Fundamentals
  • Interest Categories Basics
  • Remarketing Fundamentals
  • Demographics Understanding
  • Location Targeting
  • Language Targeting
  • Device Targeting
  • 4. Bids & Budgets Setting
  • How to Set your Budget?
  • Bidding Strategy
  • CPC Bidding Fundamentals
  • Introduction to Manual Bidding
  • Introduction to Automatic Bidding
  • CPM Bidding Fundamentals
  • CPA Bidding Fundamentals
  • Bid Adjustments & Flexible Bid Stratgies
  • Maximize clicks Bidding Strategy
  • Maximize clicks Bidding Strategy
  • Target search page location Bidding Strategy
  • Target cost-per-acquisition (CPA) Bidding Strategy
  • Enhanced cost-per-click (ECPC) Bidding Strategy
  • Target return on ad spend (ROAS) Bidding Strategy
  • Target outranking share Bidding Strategy
  • 5. Ad Groups Creations
  • How to Choose & Organize your Keywords?
  • How to align keywords with your goals?
  • How to align keywords with Groups?
  • How to research for New Keywords?
  • How to use Keywords Planner?
  • How to use Display Planner?
  • How to review Search Terms Reports?
  • How to optimize keywords?
  • Where to use keywords match types?
  • Where to include negative keywords?
  • Ad formats types
  • Text Formats Basics
  • Ad Extensions Formats
  • Image Formats Fundamentals
  • WAP Mobile Formats Fundamentals
  • App Promotion Ads Fundamentals
  • Video Formats Understanding
  • Products Listing Ads Format Basics
  • Call-only Ads Formats Fundamentals
  • Ad Extensions Types
  • Manual Extensions Fundamentals
  • App Extensions Fundamentals
  • Call Extensions Basics
  • Location Extensions Fundamentals
  • Review Extensions Basics
  • Sitelink Extensions Fundamentals
  • Callout Extensions Fundamentals
  • Automated Extensions Basics
  • Consumer Rating Fundamentals
  • Previous Visits Basics
  • Social Extensions Fundamentals
  • Seller Rating Basics
  • How to create effective ads?
  • 6. Campaign Planning Tools
  • Introduction to Keywords Planner
  • How to Research Keywords?
  • How to get historical statistics?
  • How to get Traffic Estimates?
  • Introduction to Display Planner
  • Research Targeting Methods
  • How to get impression estimates?
  • How to get historical costs?
  • Performance Measurement & Optimization
  • 1. Results Measurement
  • How to customize your data for reporting?
  • How to use Dimensions Tab to Filter Data?
  • Search Terms Reports Fundamentals
  • Top Movers Report Fundamentals
  • Paid & Organic Report Fundamentals
  • Auction Insights Basics
  • 2. Performance Measurement Tools
  • Conversion Tracking Understanding
  • Google Analytics Understanding
  • Campaign Experiments Understanding
  • 3. Metrics Evaluation relevant to your Goals
  • Website Traffic Measurement
  • Conversions Measurement
  • Return on Investment Measurement
  • How to Measure Return on Ad Spend?
  • Brand Awareness Measurement
  • 4. Campaign Optimization
  • How to improve ROI?
  • Keywords Tips
  • Ad Text Strategy
  • Bid & Budget Strategy
  • How to increase Brand Awareness on Display Networks?

Search Advertising

  • Search Fundamentals Preview
  • Search Fundamentals
  • How to Organise Campaigns in your Account?
  • How to Organise Ads in your Account?
  • How to use Keywords Matching Options?
  • How to use Broad Match?
  • How to use Broad Match Modifier?
  • How to analyse Account Performance?
  • How to analyse Campaign Performance?
  • How to analyse Ad Group Perfromance?
  • Ad Position Fundamentals
  • Ad Rank Understanding
  • Actual cost-per-click Fundamentals
  • Ad Formats Fundamentals
  • Introduction to Text ad
  • Text Ad Headline
  • Text Ad Display URL
  • Text Ad Description
  • Text Ad Length limits
  • How to create effective Text Ads?
  • Products Promotion with Product Listing Ads
  • Dynamic Search Ads Fundamentals
  • How to Use Dynamic Search Ads?
  • Dynamic Search Ads target creations
  • Ad Extensions Fundamentals
  • What are location extensions?
  • How to enhance your ad with extensions?
  • What are social extensions?
  • How to use social extensions?
  • Introduction to Google Palces
  • Google Places Benefits
  • How to add phone numbers?
  • How to show seller ratings?
  • How to show additional sitelinks?
  • Introduction to ad & site quality
  • How to check Quality Score?
  • Importance of landing pages
  • Importance of Mobile Site
  • Introduction to Invalid Traffic
  • How to check Invalid Click Data?
  • How to monitor Invalid Clicks?
  • Invalid Clicks Reporting
  • Introduction to Adwords Tools
  • Adwords Tools Overview
  • Account history overview
  • Keyword Tools Fundamentals
  • How to add negative keywords?
  • Targeting Tools basics
  • How to target ads to geographic locations?
  • Ads matching to geographic locations
  • How to exclude IP addresses?
  • Introduction to Bidding and Budgets Tools
  • Enhanced cost-per-click (ECPC) Basics
  • Introduction to Conversion Optimizer
  • How to set up Conversion Optimizer?
  • Conversion Optimizer Troubleshooting
  • How to use automatic bidding?
  • Introduction to Cost-per-acquisition bidding
  • Introduction to Troubleshooting Tools
  • How to fix disapproved ads?
  • AdWords Editor Fundamentals
  • Performance Monitoring & Reporting Overview
  • 1. AdWords Reporting Fundamentals
  • AdWords Reporting Overview
  • How to explore data on Campaigns tab?
  • How to customize performance data?
  • How to use columns to find specific performance data?
  • How to create reports?
  • How to save reports?
  • How to schedule reports?
  • How to find reports?
  • How to edit reports?
  • How to remove reports?
  • 2. AdWords Reports Interpretation
  • Account Performance Fundamentals
  • Campaign Performance Fundamentals
  • Ad Group Performance Fundamentals
  • Ad Performance Evaluation on the Search Network
  • Ad Performance Evaluation on the Display Network
  • Conversion Data & Attribution Reports
  • Keyword Performance Measurement on the Search Network
  • Reach & Frequency Measurement
  • Geographic Performance Measurement
  • Comparing & Measuring Performance by Date Ranges
  • 3. Additional Performance Insights
  • Compare Performance by using Auction Insights
  • How to track performance on home tab?
  • How to use labels in AdWords?
  • How to use segments to view performance data?
  • Search terms report Understanding
  • Ad Extension performance Measurement
  • Performance Optimization
  • 1. Opportunities Tab Overview
  • Introduction to Opportunities tab
  • How the Opportunities tab works?
  • 2. Campaign Experiments
  • Introduction to Campaign Experiments
  • How to set up Experiments?
  • How to monitor Experiments?
  • 3. How to use custom ad scheduling?
  • How to create an ad schedule?
  • How to adjust time zone differences?
  • How to set an ad schedule bid adjustment?
  • 4. Keyword Insertion Fundamentals
  • How does keyword insertion work?
  • How to set up keyword insertion?
  • 5. Account improvement ideas
  • Keywords related Opportunities
  • Bids and Budgets related Opportunities
  • Ad Extensions related Opportunities
  • Account Structure related Opportunities
  • Settings related Opportunities
  • Profitability, Performance & Growth
  • 1. Budget Growth Understanding
  • Budget impact on profit Understanding
  • How to scale budget by performance?
  • How to grow a profitable campaign?
  • Growth in Practice
  • Performance improvement when daily budget is depleted?
  • Online Budget Strategy Basics
  • 2. Bidding for Performance
  • Performance-based bidding Fundamentals
  • How to select metrics to maximize profit?
  • 3. Profitability and Lifetime Value
  • Profitability Achievement
  • Conversion value estimation
  • AdWords API Fundamentals
  • Introduction to AdWords Application Programming Interface
  • Benefits & languages
  • AdWords API Versioning Introduction
  • How to use AdWords API?

Display Advertising

  • Display ads on Google Display Network
  • 1. Display & Google Display Network Understanding
  • Google Display Network Fundamentals
  • Google Display Network & YouTube on tablets, mobile devices & computers
  • Display advertising value on the Google Display Network
  • Brand & Direct Response Advertisers Benefits
  • Google Display Network Media purchase options
  • Ad Formats & Display inventory on the Google Display Network
  • 2. Google Display Network Campaign Planning
  • The value of planning ahead
  • Display Campaign Planning
  • Direct Response Campaigns Strategies
  • 3. How to create your ads?
  • Google Display Network Ad Formats
  • How to use AdWords Ad gallery?
  • Display Ads Strategies
  • Display Ads Policies
  • 4. How to implement a campaign?
  • How to create a new campaign?
  • How to target your campaign?
  • Display Network Bidding features
  • Bid adjustments Setting
  • 5. Performance Measurement
  • Campaign Performance Understanding
  • Running AdWords Reports
  • 6. Refine & Optimize
  • Refining & Optimizing Fundamentals
  • Advanced Features of Google Display Network Optimization
  • Google Display Network Additional Tools
  • YouTube Display ads
  • 1. YouTube Display Advertising Understanding
  • YouTube Ad Formats Fundamentals
  • YouTube Advertisement Understanding
  • 2. YouTube campaign Planning & Implementation
  • How to create video ads?
  • Fundamentals of Location Targeting
  • Basics of Language Targeting
  • Brand Channel Planning & Implementation
  • 3. YouTube Ads Creation
  • Basics of AdWords Ad gallery
  • Introduction to AdWords for Video
  • YouTube Reserved Media Placements Fundamentals
  • 4. Performance Measurement & Optimization
  • Optimization Strategies on YouTube
  • 5. Refine & Optimize
  • Optimizing video content on YouTube
  • Display ads on mobile devices
  • Ads Overview on mobile apps
  • Ads Placements Fundamentals
  • Mobile Inventory Overview
  • Ad formats Basics
  • Introduction to YouTube Mobile Ad Formats
  • Fundamentals of Video ad formats in AdWords

Video Advertising

  • Video Advertising Overview
  • Introduction to Video Advertising
  • YouTube Advertising Fundamentals
  • YouTube Advertising Benefits
  • Ad Placement Fundamentals
  • How to reach to targeted Audiences?
  • Channel Fundamentals
  • Basics of YouTube Video Editor
  • Language Targeting Basics
  • Introduction to Location Targeting
  • YouTube ad formats Fundamentals
  • Basics of Average view frequency
  • Campaign creation & management
  • How to use Adwords for creation of Video Ads?
  • Video Ads Creation with Adwords for Video
  • Video Ad Formats in Adwords for Video
  • How to target video ads in Adwords for Video?
  • YouTube Viewers Remarketing with Adwords
  • Ad Approval Process Fundamentals
  • Basics of YouTube Reserved Media Placements
  • Measurement & Optimization of Performance
  • How to optimize video campaign?
  • YouTube Video Content Optimization Strategies
  • Image Ad Performance Measurement
  • Video Ad Performance Measurement
  • Brand Awareness Measurement
  • How to create effective video ads?
  • Introduction to YouTube Analytics
  • Adwords for Video Ad Performance Measurement

Shopping Advertising

  • Products Listing Ads Fundamentals
  • Introduction to Merchant Center
  • Products Promotion with Product Listing Ads
  • Product Listing Ads Benefits
  • Product Listing Ads Functions
  • Product Listing Ads Placement
  • Product Listing Ads Advertisement Guidelines
  • Google Merchant Center Account
  • How to set up your account?
  • How to verify & claim website URL?
  • Multi-client Account Setup Fundamentals
  • Google Merchant Center Navigation
  • Product Data Feed Creation
  • Specification of Products Feed
  • Provide High Quality Data
  • How to register a data feed?
  • Supported File Formats
  • How to Upload a Data Feed?
  • Adwords Shopping Campaigns Creation
  • Product Listing Ads Shopping Campaigns Set Up
  • Shopping campaigns Monitoring & Optimization

DoubleClick Digital Marketing

Bing Ads

  • Getting Started
  • Introduction to Bing Ads?
  • Campaigns Fundamentals
  • Ad Groups Overview
  • How to import campaign?
  • How to import ad groups?
  • Importing Keywords
  • Basics of Bidding
  • Introduction to Traffic Estimation
  • Effective Ads Strategies
  • Keywords Selection
  • Bing Ads Policies
  • Features
  • Long Ad Titles Fundamentals
  • Smart Search Basics
  • Introduction to Ad Extensions
  • Dynamic Text Fundamentals
  • How to target Bing Ads?
  • Keywords Matching Basics
  • Campaign Exclusions Basics
  • Introduction to Content Ads
  • Ads Campaign Optimisation
  • Campaign Optimisation Fundamentals
  • How to Optimize Campaigns?
  • Introduction to Quality Advertising
  • Click Quality Basics
  • Basics of Bing Ads Reports
  • Ads Placements
  • Editorial Review Fundamentals
  • Basics of Campaign Analytics
  • Coversion Tracking Fundamentals
  • Intelligence Tool Basics
  • Bing Ads Editor Fundamentals
  • Introduction to Bing Ads
  • Account Basics
  • Account Management Tips
  • Exporting & Importing
  • Bing Ads Editor Customisation
  • Campaign Optimisation
  • Basics of Budgeting & Billing
  • Fundamentals of Budgeting
  • Billing Basics

Solutions for Bing Advertisers

  • How to Get More Phone Calls?
  • How to increase traffic on websites?
  • How to increase in-store traffic?
  • How to reach to mobile customers?
  • How to get more conversions?
  • Lower ad costs
  • Web traffic analysis
  • How to attract nearby customers?
  • How to make your ads work harder?

Bing Rich Media Advertising

  • Importance of Bing Rich Media Advertising
  • How to do Bing Rich Media Advertising
  • Bing Rich Media Advertising Basics
  • Bing Rich Media Advertising Tactics

Bing Multi-screen Advertising

  • Importance of Bing Multi-screen Advertising
  • How to do Bing Multi-screen Advertising
  • Bing Multi-screen Advertising Basics
  • Bing Multi-screen Advertising Tactics

Bing Display ad targeting

  • Profile Targeting
  • Remessaging
  • Category Targeting
  • Behavioral Targeting
  • Custom Targeting
  • Dynamic Creative Optimization

Bing Video Advertising

  • Importance of Bing Video Advertising
  • How to do Bing Video Advertising
  • Bing Video Advertising Basics
  • Bing Video Advertising Tactics

Bing Mobile Advertising

  • Importance of Bing Mobile Advertising
  • How to do Bing Mobile Advertising
  • Bing Mobile Advertising Basics
  • Bing Mobile Advertising Tactics

Bing Local Advertising

  • Importance of Bing Local Advertising
  • How to do Bing Local Advertising
  • Bing Local Advertising Basics
  • Bing Local Advertising Tactics

MSN Advertising

  • MSN properties
  • According to US Market
  • MSN Autos
  • MSN Entertainment
  • MSN Food & Drink
  • MSN Health & Fitness
  • MSN Homepage
  • MSN Latino
  • MSN Lifestyle
  • MSN Money
  • MSN News
  • MSN Sports
  • MSN Travel
  • MSN Video
  • MSN Weather
  • Banner
  • MSN Autos Shopping Tools
  • MSN Custom Header
  • MSN Expanding
  • MSN In-Banner
  • MSN Mobile Browse Banner
  • MSN Mobile Browse Rich Media
  • MSN Sponsored Search
  • MSN Standard
  • MSN US Homepage Custom Header
  • MSN US Homepage IAB Billboard and Billboard Expand
  • MSN US Homepage Standard
  • Button
  • MSN Money Quote Tiles and Broker Center
  • Mobile banner
  • MSN Mobile Browse Banner
  • MSN Mobile Browse Rich Media
  • Other
  • MSN Autos Ghost Compare
  • MSN Custom Header
  • MSN Floor
  • MSN IAB Billboard and Billboard Expand
  • MSN Mobile Browse Rich Media
  • MSN Skin
  • MSN Sponsored Infopane and Content Tile
  • MSN Sponsored Search
  • MSN US Homepage Custom Header
  • Rectangle
  • MSN Autos Spotlight
  • MSN Expanding
  • MSN Flip
  • MSN Float
  • MSN IAB Filmstrip
  • MSN In-Banner
  • MSN Mobile Browse Rich Media
  • MSN Premier Expanding
  • MSN Skin
  • MSN Standard
  • MSN US Homepage Flip
  • MSN US Homepage Float
  • MSN US Homepage IAB Filmstrip
  • MSN US Homepage In-Banner
  • MSN US Homepage Premier Expanding
  • MSN US Homepage Shopping Stripe
  • MSN US Homepage Standard
  • Skyscraper
  • MSN Expanding
  • MSN Float
  • MSN In-Banner
  • MSN Premier Expanding
  • MSN Standard
  • MSN US Homepage Float
  • MSN US Homepage In-Banner
  • MSN US Homepage Premier Expanding
  • MSN US Homepage Standard
  • Textlink
  • MSN Autos Ghost Compare
  • MSN Money Market Text Link

Outlook.com Advertising

  • Introduction to Outlook.com
  • Why Outlook.com?
  • Property
  • Outlook.com
  • Ad bar
  • Outlook 160x600 In-Banner
  • Outlook 160x600 Skyscraper
  • Outlook Expand to Video
  • Outlook Expanding Skyscraper
  • Skyscraper
  • Outlook 160x600 In-Banner
  • Outlook 160x600 Skyscraper
  • Outlook Expanding Skyscraper

Skype Advertising

  • Introduction to Skype Advertising
  • Why Skype Advertising?
  • Skype audience profile
  • Banner
  • Skype Expandable Connection Hub
  • Skype Masthead Expanding Ad
  • Skype Masthead Non-Expanding Ad
  • Skype Non-Expanding Connection Hub Ad
  • Rectangle
  • Skype - Click to Full Screen
  • Skype 300x250 24hr Takeover Non-Expanding
  • Skype 300x250 Conversation
  • Skype 300x250 Expanding
  • Skype IAB Filmstrip (300x250)
  • Skype Non-Expanding Connection Hub Ad
  • Skyscraper
  • Skype Non-Expanding Connection Hub Ad
  • Skype Premium Audio Conversation 300x600 Non-Expanding Ad

Windows 8 Advertising

  • Windows 8 Advertising Basics
  • Why Windows 8 Advertising?
  • Banner
  • Windows Animated Banner Anchor
  • Windows Basic Image
  • Windows Basic Image Ad for Skype
  • Windows Static Banner Anchor
  • Windows Trace Banner Anchor
  • Other
  • Windows Ad Control: Gallery
  • Windows Ad Control: Link
  • Windows Ad Control: Rotator
  • Windows Carousel Ad
  • Windows Gallery Ad
  • Windows Hot Spots Ad
  • Windows Pano Ad
  • Windows Sensory Rotator Ad
  • Rectangle
  • Windows Ad Control: Gallery
  • Windows Ad Control: Link
  • Windows Ad Control: Locator
  • Windows Ad Control: Poll
  • Windows Ad Control: Rotator
  • Windows Animated Banner Anchor
  • Windows Basic Image
  • Windows Basic Image Ad for Skype
  • Windows Carousel Ad
  • Windows Full Screen Image Ad
  • Windows Full Screen Image with Ad Controls
  • Windows Full Screen Video Ad
  • Windows Full Screen Video with Ad Controls
  • Windows Gallery Ad
  • Windows Hot Spots Ad
  • Windows In-Banner Video Ad
  • Windows Pano Ad
  • Windows Sensory Rotator Ad
  • Windows Static Banner Anchor
  • Windows Trace Banner Anchor
  • Windows Video in Full Screen Image Ad
  • Skyscraper
  • Windows Animated Banner Anchor
  • Windows Basic Image
  • Windows Basic Image Ad for Skype
  • Windows Full Screen Image with Ad Controls
  • Windows In-Banner Video Ad
  • Windows Static Banner Anchor
  • Windows Trace Banner Anchor

Xbox Advertising

  • Xbox Advertising Basics
  • Property
  • Xbox 360

Bing Audiences Research

  • Pre-Family Man and Young Dads Research
  • Boomers Audience Research
  • Latinos Audience Research
  • Affluent Consumers
  • Women and Moms Audience Research
  • Young Adults Audience Research

Bing Social Advertising

  • Importance of Bing Social Advertising
  • How to do Bing Social Advertising
  • Bing Social Advertising Basics
  • Bing Social Advertising Tactics

Bing Ads in Apps SDK

  • Get the Ad SDKs
  • Embed ads in your apps
  • Introduction to pubCenter
  • How to use pubCenter?
  • How to build audience?
  • How to promote apps?

Bing App Linking

  • Introduction to Bing App Linking
  • Deep linking vs. App linking
  • How to implement App linking?
  • How to implement Deep linking?
  • Applinks.org Markups Fundamentals
  • schema.org documentation
  • Markup Implementation & Test Resources
  • How to link app to search results using applinks.org markups?
  • Applinks.org documentaion

Bing Maps Fundamentals

  • Bing Maps Basics
  • How to do work with Bing Maps
  • Role of Bing Maps
  • Importance of Bing Maps

Yahoo PPC Advertising

App Marketing via Yahoo

  • Flurry App Analytics
  • Yahoo App Publishing
  • Yahoo Gemini API
  • Yahoo App Marketing

Yahoo Search Advertisement

  • Introduction to Search Results Page
  • Introduction to Advertising
  • Yahoo Ad Solutions
  • Yahoo Native Ads
  • Yahoo Gemini
  • Yahoo Audience Ads
  • Yahoo Video Advertising
  • Yahoo Premium Ads
  • Yahoo Search Ads
  • Smart TV Ads
  • Yahoo Industries
  • Autos
  • Consumer Goods
  • Education
  • Entertainment
  • Finance
  • Health
  • Retail
  • Technology
  • Travel
  • Introduction to Yahoo Sites
  • Yahoo Autos
  • Yahoo Entertainment Sites
  • Yahoo Finance
  • Yahoo Homepage
  • Yahoo Lifestyle Sites
  • Yahoo News
  • Yahoo Sports
  • Yahoo Ad Specifications
  • Desktop Ad Specs
  • Standard Ads on the Yahoo Network
  • Rich Media on the Yahoo Network
  • Video on the Yahoo Network
  • Tablet Ad Specs
  • Mobile Ad Specs
  • Mobile on the Yahoo Network
  • Yahoo's Advertising Policies

Yahoo Gemini Advertiser

  • Introduction to Yahoo Gemini?
  • Account Navigation
  • New Ad Distribution Channel Fundamentals
  • How to increase Clicks?
  • How to add a User?
  • Use of online sign up
  • System Requirements
  • Campaign monitoring
  • How to send Feedback?
  • Gemini Advertiser Glossary
  • Account
  • Account ID
  • Account Status
  • Ad
  • Ad Group
  • Ad Group Status
  • Ad Name
  • Ad Preview
  • Ad Schedule
  • Ad Status
  • Alert
  • Avg. CPC
  • Bid
  • Bid Adjustments
  • Bid Limit
  • Browser
  • Campaign
  • Campaign Status
  • Channel
  • City and Surrounding Area
  • Clicks
  • Click-Through Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Impressions (CPM)
  • Editorial Guidelines
  • Editorial Status
  • End Date
  • First Conversions
  • Geographic area
  • Geographic targeting
  • Import
  • Impression
  • Keyword
  • Keyword Bid
  • Keyword Status
  • Payment Method
  • Payment Type
  • PayPal
  • Pricing type
  • Revenue Per Browser
  • Revenue Per Conversion
  • Revenue Per Lead
  • Revenue Per Prospect
  • ROAS
  • Roles
  • Revenue model
  • Revenue share
  • Search Query
  • Search Term
  • Text ad
  • URL
  • Web services

Yahoo Webmaster Guidelines

  • Website submission to Yahoo Search
  • Remove webpages from Yahoo Search
  • How to write good content for Yahoo?
  • How to get website ranking higher?
  • Yahoo Robots Metadata Fundamentals
  • Site dropped out of index

Yahoo Answers

  • How to edit account information?
  • How to ask questions on Yahoo Answers?
  • How to choose a best answer?
  • How to change to questions or answers?
  • Introduction to Yahoo Answers
  • How to block someone on Yahoo Answers?
  • What is a Top Contributor?
  • How to discuss in Yahoo Answers?
  • How to track questions & answers activity with notifications?
  • How to rate an answer?
  • Report Abuse vs Thumbs-down
  • Introduction to Yahoo Answers points and levels
  • Answers levels: the basics
  • How many ratings can a best answer receive?
  • Fundamentals of Yahoo Answers badges
  • Problems viewing or CAPTCHA verification passing
  • How to report abuse on Yahoo Answers?
  • Reasons for deleted questions, answers, or comments
  • "Chatting" in Yahoo Answers
  • How to appeal a violation notice?
  • Role of personal information in answers
  • How to customize communications settings?
  • Basics of unfair behavior on Yahoo Answers
  • How to follow the "question-and-answer format"?
  • How to share your network activity?

Yahoo Digital Magazines

  • Digital Magazines Fundamentals
  • Digital Magazines Feedback
  • How to change Digital Magazines video settings?
  • Ads on Digital Magazines Fundamentals
  • Digital Magazines Medical Information
  • Guidelines for comments on Yahoo
  • How to report or block content in comments on Yahoo Video?
  • How to share content on Digital Magazines?
  • How can we share Digital Magazines content without a Yahoo Mail account?

Yahoo Groups

  • Fundamentals of Yahoo Groups
  • Basics of "About" page
  • How to join a group?
  • How to do conversations in Groups?
  • Moderators tips and tricks
  • Membership edit in Groups
  • Yahoo Groups Overview
  • Groups Photos Basics
  • Unable to find a group
  • How to post messages to a group?
  • Yahoo Groups emails setting
  • How to change Yahoo Groups message posting name?
  • How to disallowed attachment file types?
  • How to reactivate bouncing email address?
  • How to check messages sent?
  • How to change personal email address in a group?
  • How to post messages on group's website?
  • How to invite new members to group?
  • How to manage group members?
  • Basics of "Group Settings" preferences
  • How to appoint new & owners moderators
  • Management Options Overview
  • Pending approvals in Groups
  • Can Yahoo change group ownership?
  • How to enable JavaScript?
  • How to link Facebook account to Yahoo?
  • How to link Twitter account to Yahoo?
  • Images don't load on Yahoo

Yahoo Local Business

  • How to add your business?
  • How to remove business listing from Yahoo Local?
  • Yahoo Local listing approval time
  • Businesses reviews correction in Yahoo Local
  • Business listings Additional support
  • How to add photos to business listings?
  • Can I transfer reviews to another Yahoo Local listing?
  • What is included in the Local search results?
  • How to edit & delete photos?
  • How to report abusive comments?
  • How to submit reviews & ratings?
  • Businesses reviews correction in Yahoo Local
  • How to edit reviews?
  • How to delete reviews?
  • How to add photos to business listings
  • Introduction to Ratings & reviews
  • Who can submit ratings and reviews?
  • Rating system working fundamentals

Yahoo Maps

  • Direction Basics
  • How to find location on Yahoo Maps?
  • How to print a map?
  • How to save a map?
  • Street Level view of Yahoo Maps
  • How to use longitude in Yahoo Maps?
  • How to use latitude in Yahoo Maps?
  • How to set location in Yahoo Maps?

Yahoo Ad Manager Plus

  • Yahoo Ad Manager Plus Overview
  • How to view Campaign Details?
  • Dashboard Fundamentals
  • How to set Time Zone & Other Preferences?
  • How to set Access Controls?

Social Media Marketing

  • Social Media Marketing Basics
  • Content Creation Fundamentals
  • What is Content Seeding?
  • Content Outreach
  • Google+ Marketing
  • Google+ Analytics
  • Facebook Marketing
  • Facebook Advertising
  • Facebook Analytics
  • Facebook Social Meta Data
  • LinkedIn Marketing
  • LinkedIn Advertising
  • LinkedIn Analytics
  • Twitter Marketing
  • Twitter Advertising
  • Twitter Analytics
  • Twitter Social Meta Data
  • YouTube Marketing
  • YouTube Advertising
  • YouTube Analytics
  • Pinterest Marketing
  • Pinterest Advertising
  • Pinterest Analytics
  • Instagram Marketing
  • Future Trends
  • Social Media Tools
  • SMM Strategies & Planning

Guerrilla Marketing

Viral Marketing

  • Introduction to WoM Communication
  • Growth of WoM Marketing
  • Types of WoM Marketing
  • Online WoM Marekting
  • Offline WoM Marketing
  • WoM Markrting Key Success Factors
  • WoM Marketing Campaigns
  • WoM Marketing Measurement

Affiliate Marketing

  • Affiliate Marketing Basics
  • Affiliate Network History
  • Introduction to Advertisers
  • Introduction to Publishers
  • How to be a successful Publisher?
  • Affiliate Networks Understanding
  • How Affiliate Networks Work?
  • Affiliate Network Analysis
  • How to manage Affiliate Network Accounts?
  • Introduction to top Affiliate Networks
  • Top Five Affiliate Networks Understanding
  • Affiliate Marketing SWOT
  • How to choose a Suitable Affiliate?
  • CPA Marketing Fundamentals
  • How to make money via Affiliate Marketing?
  • Affiliate Marketing Success Stories
  • Publishers Case Studies
  • Best way to do Affiliate Marketing

Drip Marketing

Email Marketing

  • Email Marketing Fundamentals
  • How Email Works
  • Bulk Email Overview
  • Bulk Emails Challenges
  • How to handle Bulk Email Challenges?
  • Introduction to Email Marketing Softwares
  • How to create Email Campaigns?
  • Email Analytics
  • How to set up lists?
  • How to write effective emails?
  • How to create broadcast emails?
  • Introduction to Auto Responders
  • How to improve ROI with A/B testing?
  • Legal constraints on emails

Mobile Marketing

  • Mobile Marketing Basics
  • Mobile Devices Fundamentals
  • Mobile Marketing & Social Media
  • Key Industry Terminology
  • Mobile Website Creation through Wordpress
  • Mobile Messaging
  • Introduction to Mobile Messaging
  • SMS Marketing Fundamentals
  • Introduction to MMS Marketing
  • Rich Communication Services
  • OTT Content Delivery Basics
  • Mobile Sites
  • Mobile Sites Fundamentals
  • Introduction to Responsive Web Design
  • TLD .mobi Fundamentals
  • Mobile Social Media Integration on Mobile
  • Mobile Apps Marketing
  • Mobile Apps Basics
  • Introduction to Native Apps
  • Features of Native Apps
  • Basics of Web Apps
  • Features of Web Apps
  • Introduction to Hybrid Apps
  • Benefits of Hybrid Apps
  • Social Media Platforms Mobile App Development
  • Mobile Apps Analytics Fundamentals
  • Mobile Apps Building Strategies
  • Mobile Apps Building Tools
  • Introduction to Apps Marketplaces
  • Introduction to App Stores
  • List of Apps Marketplaces
  • SKU Fundamentals
  • AppStores Key Features
  • AppStore Promotion Fundamentals
  • Mobile App Marketing Basics
  • AppStore Optimization Fundamentals
  • Introduction to Optimization Ways
  • Fundamentals of Keyword Optimization(KWO)
  • Keywords Research & Analysis
  • How to use keywords?
  • Conversion Rate Optimization(CRO) Basics
  • Mobile Apps Promotion Strategies
  • Mobile App Analytics Tools
  • Introduction to Frre App Analytics Tools
  • Paid App Analytics Tools Basics
  • Mobile App Advertising
  • Introduction to AdMob
  • How to Create App Campaigns?
  • Type of Mobile Apps Ads
  • Mobile Apps Display Ads
  • Mobile Apps on Search Networks
  • Mobile Ads Fundamentals
  • Mobile Advertising
  • Basics of SMS Advertising
  • Introduction to Mobile Website Advertising
  • Fundamentals of In-App Advertising
  • Basics of In-Game Advertising
  • Fundamentals of Mobile Search Advertising
  • Mobile Coupon Advertising Basics
  • Introduction to Mobile Ad Networks
  • What is Proximity Marketing?
  • Mobile Videos Fundamentals
  • Introduction to Mobile Videos
  • Fundamentals of Video Blogging
  • What is Vlogging?
  • Basics of Mobile Video Apps
  • Mobile Video Formats Basics
  • How to do Mobile Video Advertising?
  • Introduction to Mobile Games Marketing
  • Mobile Games Marketing Overview
  • Basics of Cross-Screen Gaming
  • Introduction to Game Formats
  • How to promote a brand within mobile games?
  • Mobile Game Analytics
  • Mobile Gaming Reporting
  • MAU Fundamentals
  • AU Fundamentals
  • Basics of Mobile Commerce
  • Mobile Commerce Fundamentals
  • Fundamentals of Social/Local/Mobile Integrated Technologies
  • Introduction to NFC(Near Field Communications)
  • Planning of Mobile Commerce Websites
  • Creation of Mobile Commerce Websites
  • Introduction to Mobile Point Of Sale Technologies
  • Introduction to Cross Channel
  • Cross Channel Fundamentals
  • Cross Channel Consumer Journeys
  • Product, Brand & Service Messaging Cross Channel
  • Cross Channel Analytics
  • Fundamentals of Cross Channel Campaign
  • How to track Cross Channel Campaign?
  • Mobile Planning & Strategy
  • Mobile Planning & Strategies
  • Introduction to Situation Analysis
  • How to set Campaign Objectives?
  • Platform & Tool Selection
  • How to plan a Campaign?
  • Monitoring, Analysis & Iteration

Google Ad sense

  • Google Adsense Fundamentals
  • Google Adsense Approval Basics
  • Google Adsense Approval Strategies
  • Introduction to Adsense Account Interface
  • How to use Adsense Account Interface?
  • How to place ads on websites?
  • How to place ads on blogs?
  • Custom Ads Fundamentals
  • Ads/DFP Planner
  • How will you earn money via adsense?

Lead Generation for Business

  • What is lead generation?
  • Lead generation basics
  • Importance of lead generation
  • Lead generation tools
  • Landing pages basics
  • Landing page vs. website
  • How to create landing pages
  • Thank-you page fundamentals
  • Landing page optimization
  • Thank-you page optimization
  • A/B testing fundamentals
  • How to do A/B testing
  • Landing pages selection after A/B testing
  • How to convert leads into sales
  • Lead nurturing strategies
  • Lead funnel fundamentals
  • Abandoned cart fundamentals

Making Money via Blogging

Earn Money as a Freelancer

  • How to build best portfolio
  • Market Research & Analysis
  • How to target customers
  • How to find clients
  • Free Website creation
  • Projects Analysis
  • Project costing analysis
  • Best presentation to pick projects

Online Reputation Management

  • ORM Fundamentals
  • Why should we use ORM?
  • ORM management tools
  • How is ORM affecting business?
  • Online Reputation Website Lists

Digital Strategy & Planning Fundamentals

  • Digital Strategy & Planning
  • Basics of Traditional Communications
  • Digital Communications Basics
  • Digital Channels Basics
  • Social Customer Services
  • Introduction to Budget
  • Hire Personel Resources
  • Risks & Reputation
  • Measuring, Monitoring & Analytics
  • Strategy formulation & plan

Other Digital Marketing Modules

  • Database Marketing
  • Direct Marketing
  • Blogging
  • Zoomla Web SEO
  • Zencart Web SEO
  • Drupal Web SEO
  • Magento Web SEO
  • Wordpress Web SEO
  • How to use Freelance Website to pick the projects
  • How to use Elance Website to pick the projects
  • How to use Odesk Website to pick the projects
  • Digital Marketing Project Reporting
  • Digital Marketing Case Studies
  • Digital Marketing Activities List
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